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~isPartOf:"Psychology & marketing"
~subject:"Nonprofit marketing"
~subject:"Wohltätigkeit"
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Nonprofit marketing
Wohltätigkeit
Charitable organization
5
Gemeinnützige Organisation
5
Charity
4
Fundraising
4
Nonprofit organization
4
Nonprofit-Organisation
4
Consumer behaviour
3
Konsumentenverhalten
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Nonprofit-Marketing
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charitable giving
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Altruismus
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fundraising
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Australia
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Australien
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Beziehungsmarketing
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anthropomorphism
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Chapman, Cassandra M.
2
Louis, Winnifred R.
2
Masser, Barbara M.
2
Cao, Edita
1
Ford, John B.
1
Kull, Alexander J.
1
LaTour, Kathryn A.
1
LaTour, Michael S.
1
Merchant, Altaf
1
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1
Sanchez, Alison
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Thomas, Emma F.
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Psychology & marketing
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
21
International review on public and non-profit marketing
18
Journal of philanthropy and marketing
15
Nonprofit and voluntary sector quarterly
15
Journal of economic behavior & organization : JEBO
12
Journal of nonprofit & public sector marketing
12
International journal of nonprofit & voluntary sector marketing
7
Journal of business research : JBR
7
Nonprofit management & leadership
7
Accounting history : journal of the Accounting History Special Interest Group of the Accounting Association of Australia and New Zealand
6
Journal of behavioral and experimental economics
5
Journal of public economics
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
New global studies
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of business ethics : JOBE
4
NBER Working Paper
4
NBER working paper series
4
The British accounting review : the journal of the British Accounting Association
4
Applied economics
3
Charity and non-profit studies
3
Discussion paper
3
European economic review : EER
3
Experimental economics : a journal of the Economic Science Association
3
Games and economic behavior
3
International journal of advertising : the review of marketing communications
3
International journal of nonprofit and voluntary sector marketing
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Journal of retailing and consumer services
3
Marketing letters : a journal of research in marketing
3
Nonprofit marketing : sectoral applications
3
Public management review
3
Accounting forum : advancing the interdisciplinary and global connection of accounting research
2
Accounting, auditing & accountability journal
2
Australian accounting review : AAR
2
Discussion paper / Monash University, Department of Economics
2
Discussion paper / Tinbergen Institute
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Discussion papers / Department of Economics, University of Albany, State University of New York
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1
Charitable Triad Theory : how donors, beneficiaries, and fundraisers influence charitable giving
Chapman, Cassandra M.
;
Louis, Winnifred R.
;
Masser, …
- In:
Psychology & marketing
39
(
2022
)
9
,
pp. 1826-1848
Persistent link: https://www.econbiz.de/10013465119
Saved in:
2
Don't put me on the spot : the role of perceived intrusiveness in public donation solicitations
Sanchez, Alison
;
Kull, Alexander J.
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2401-2412
Persistent link: https://www.econbiz.de/10013465203
Saved in:
3
The influence of language style (formal vs. colloquial) on the effectiveness of charitable appeals
Pfeiffer, Bruce E.
;
Sundar, Aparna
;
Cao, Edita
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 542-553
Persistent link: https://www.econbiz.de/10014290761
Saved in:
4
Identifying (our) donors : toward a social psychological understanding of charity selection in Australia
Chapman, Cassandra M.
;
Louis, Winnifred R.
;
Masser, …
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 980-989
Persistent link: https://www.econbiz.de/10011970095
Saved in:
5
Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
Saved in:
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