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~isPartOf:"Psychology & marketing"
~subject:"Online-Marketing"
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Online-Marketing
Brand
77
Markenartikel
77
Consumer behaviour
64
Konsumentenverhalten
64
Brand management
49
Markenführung
49
Brand image
43
Markenimage
43
Beziehungsmarketing
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Relationship marketing
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Advertising effects
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Personality psychology
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Persönlichkeitspsychologie
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Werbewirkung
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Kundenzufriedenheit
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brand loyalty
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branding
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Psychology of advertising
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Bargoni, Augusto
1
Dwivedi, Yogesh Kumar
1
Ghosh, Tathagata
1
Giachino, Chiara
1
Gould, Stephen J.
1
Gutuleac, Rada
1
Haggerty, Nicole
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Honora, Andreawan
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Kocher, Bruno
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Semaan, Rania W.
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Sreejesh, S.
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Zadeh, Maryam Memar
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Štreimikienė, Dalia
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Psychology & marketing
Journal of business research : JBR
37
The journal of product & brand management
22
The journal of brand management : an international journal
16
Journal of retailing and consumer services
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Marketing intelligence & planning
9
International journal of internet marketing and advertising : IJIMA
8
Journal of marketing communications
8
Business horizons
6
Journal of promotion management : innovations in planning and applied research
6
International journal of advertising : the quarterly review of marketing communications
5
International journal of advertising : the review of marketing communications
5
International journal of electronic marketing and retailing : IJEMR
5
International journal of hospitality management
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Asia Pacific journal of marketing and logistics
4
Critical explorations
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of promotion management : JPM
4
Cogent business & management
3
European journal of marketing : EJM
3
Global business review
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of market research
3
Journal of advertising research
3
Journal of consumer marketing
3
Journal of fashion marketing and management
3
Journal of global marketing
3
Journal of international consumer marketing
3
Journal of strategic marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Technological forecasting & social change : an international journal
3
Working paper series / Department of Economics, University of Missouri-Columbia
3
Australasian marketing journal
2
Business Analytics
2
Corporate communications : an international journal
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EuroMed journal of business
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ECONIS (ZBW)
4
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
3
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
4
How well will this brand work? : the ironic impact of advertising disclosure of body-image retouching on brand attitudes
Semaan, Rania W.
;
Kocher, Bruno
;
Gould, Stephen J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 766-777
Persistent link: https://www.econbiz.de/10011970119
Saved in:
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