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~isPartOf:"Psychology & marketing"
~subject:"Personality trait"
~subject:"Schätzung"
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Personality trait
Schätzung
Consumer behaviour
145
Konsumentenverhalten
145
Brand image
135
Markenimage
135
Brand management
72
Markenführung
72
Personality psychology
69
Persönlichkeitspsychologie
69
Brand
49
Markenartikel
49
Beziehungsmarketing
28
Relationship marketing
28
Persönlichkeitsmerkmal
24
Advertising effects
23
Werbewirkung
23
USA
22
United States
22
Social Web
16
Social web
16
Emotion
14
Viral marketing
12
Virales Marketing
12
Customer satisfaction
10
Kundenzufriedenheit
10
Brand extension
9
Markentransfer
9
Celebrity endorsement
8
Celebrity-Werbung
8
Experiment
8
Gender
8
Geschlecht
8
Luxury goods
8
Luxusgüter
8
Psychology of advertising
8
Werbepsychologie
8
Internet marketing
7
Online-Marketing
7
Product design
7
Produktgestaltung
7
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Undetermined
7
Free
1
Type of publication
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Article
25
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Article in journal
25
Aufsatz in Zeitschrift
25
Language
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English
25
Author
All
Anaza, Nwamaka A.
2
Aguirre-Rodriguez, Alexandra
1
Ahn, Hongmin
1
Andreassen, Tor W.
1
Barnes, Bradley R.
1
Bennett, Delancy
1
Berger, Ron
1
Biswas, Abhijit
1
Bose, Mousumi
1
Buhalis, Dimitrios
1
Burns, Alvin C.
1
Chakraborty, Debarun
1
Choi, Sejung Marina
1
Clark, Moira K.
1
Crosno, Jody L.
1
David, Meredith E.
1
Dismore, John B.
1
Drori, Netanel
1
Droulers, Olivier
1
Dugan, Riley G.
1
Eisend, Martin
1
Folse, Judith Anne Garretson
1
Freling, Traci H.
1
Guha, Abhijit
1
Hahn, Minhi
1
Haws, Kelly L.
1
Herstein, Ram
1
Hollebeek, Linda D.
1
Honkanen, Pirjo
1
Ivens, Bjoern S.
1
Johnson, Jennifer Wiggins
1
Ju, Yong
1
Khorana, Sangeeta
1
Kim, Jun San
1
Kuehnl, Christina
1
Lacoste-Badie, Sophie
1
Leischnig, Alexander
1
Malek, Faten
1
Manolis, Chris
1
Muller, Brigitte
1
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Published in...
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Psychology & marketing
Discussion paper series / IZA
77
International journal of selection and assessment
45
IZA Discussion Paper
30
SOEP papers on multidisciplinary panel data research / German Socio-Economic Panel Study (SOEP), DIW Berlin
28
Academy of Management journal : AMJ
27
Human performance
26
Journal of economic psychology : research in economic psychology and behavioral economics
22
NBER working paper series
17
Working paper / National Bureau of Economic Research, Inc.
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
Journal of business and psychology
14
IZA Discussion Papers
12
Journal of business research : JBR
12
Journal of managerial psychology
11
NBER Working Paper
11
Journal of behavioral and experimental economics
10
Journal of vocational behavior
10
Journal of economic behavior & organization : JEBO
9
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
9
SOEPpaper
9
SpringerLink / Bücher
9
Academy of Management perspectives : AMP
8
Discussion paper / Centre for Economic Policy Research
8
GLO discussion paper
8
Applied economics
7
Cogent business & management
7
International journal of hospitality management
7
Journal of business ethics : JOBE
7
Journal of marketing theory and practice
7
Journal of personnel psychology
7
Personnel psychology : a journal of applied research
7
Working paper
7
ZEW discussion papers
7
CESifo working papers
6
Discussion paper
6
Discussion paper / Tinbergen Institute
6
ERIM Ph. D. series research in management / Erasmus Institute of Management
6
Gabler Edition Wissenschaft
6
Journal of consumer behaviour : an international research review
6
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ECONIS (ZBW)
25
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1
Improving the effectiveness of personalized recommendations through attributional cues
Weidig, Jakob
;
Kuehnl, Christina
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2559-2575
Persistent link: https://www.econbiz.de/10014432501
Saved in:
2
Is it FOMO or is it ME? : the influence of
personality
traits on cryptocurrency consumption
Anaza, Nwamaka A.
;
Upadhyaya, Bhaskar
;
Bennett, Delancy
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 184-202
Persistent link: https://www.econbiz.de/10014467485
Saved in:
3
Use of metaverse in socializing : application of the big five
personality
traits framework
Sowmya G
;
Chakraborty, Debarun
;
Polisetty, Aruna
; …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2132-2150
Persistent link: https://www.econbiz.de/10014338491
Saved in:
4
Beyond the Big Five : the effect of machiavellian, narcissistic, and psychopathic
personality
traits on stakeholder engagement
Hollebeek, Linda D.
;
Sprott, David E.
;
Urbonavicius, Sigitas
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1230-1243
Persistent link: https://www.econbiz.de/10013280085
Saved in:
5
Saying "no" to cake or "yes" to kale : approach and avoidance strategies in pursuit of gealth goals
David, Meredith E.
;
Haws, Kelly L.
- In:
Psychology & marketing
33
(
2016
)
8
,
pp. 588-594
Persistent link: https://www.econbiz.de/10011534711
Saved in:
6
Investigating the pleasures of sin : the contingent role of arousal-seeking disposition in consumers' evaluations of vice and virtue product offerings
Verma, Swati
;
Guha, Abhijit
;
Biswas, Abhijit
- In:
Psychology & marketing
33
(
2016
)
8
,
pp. 620-628
Persistent link: https://www.econbiz.de/10011534721
Saved in:
7
On the role of brand stereotypes in shaping consumer response toward brands : an empirical examination of direct and mediating effects of warmth and competence
Ivens, Bjoern S.
;
Leischnig, Alexander
;
Muller, Brigitte
; …
- In:
Psychology & marketing
32
(
2015
)
8
,
pp. 808-820
Persistent link: https://www.econbiz.de/10011307825
Saved in:
8
Dimensions of luxury brand
personality
: scale development and validation
Sung, Yongjun
;
Choi, Sejung Marina
;
Ahn, Hongmin
;
Song, …
- In:
Psychology & marketing
32
(
2015
)
1
,
pp. 121-132
Persistent link: https://www.econbiz.de/10011287614
Saved in:
9
To "free" or not to "free" : trait predictors of mobile app purchasing tendencies
Dismore, John B.
;
Swani, Kunal
;
Dugan, Riley G.
- In:
Psychology & marketing
34
(
2017
)
2
,
pp. 227-244
Persistent link: https://www.econbiz.de/10011638750
Saved in:
10
Cultural factors that impact brand personification strategy effectiveness
Aguirre-Rodriguez, Alexandra
- In:
Psychology & marketing
31
(
2014
)
1
,
pp. 70-83
Persistent link: https://www.econbiz.de/10010251702
Saved in:
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