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~isPartOf:"Psychology & marketing"
~subject:"Social Web"
~subject:"Virales Marketing"
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Social Web
Virales Marketing
Web 2.0 technologies
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3
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Großbritannien
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Bridges, K. Robert
1
Casaletto, John P.
1
Chari, Simos
1
Christodoulides, George
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Dabholkar, Pratibha A.
1
Dolen, Willemijn M. van
1
Filieri, Raffaele
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Im, Seunghee
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1
Mainolfi, Giada
1
Marino, Vittoria
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Psychology & marketing
International journal of market research : JMRS ; the journal of the Market Research Society
10
SpringerLink / Bücher
10
HMD : Praxis der Wirtschaftsinformatik
9
Journal of organizational computing and electronic commerce
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Journal of business research : JBR
8
Web 2.0 : neue Perspektiven für Marketing und Medien
8
ZEW discussion papers
8
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
7
Journal of knowledge management
7
Management information systems : mis quarterly
7
Technological forecasting & social change : an international journal
7
Information systems research : ISR
6
International journal of business information systems : IJBIS
6
International journal of internet marketing and advertising : IJIMA
6
Social media listening and monitoring for business applications
6
The learning organization : TLO ; the international journal of critical studies in organizational learning
6
Wissensmanagement : das Magazin für Digitalisierung, Vernetzung und Collaboration
6
Journal of management information systems : JMIS
5
Journal of travel and tourism marketing
5
Knowledge networks : the social software perspective
5
Twitter-Marketing : wer mitmacht, gewinnt!
5
Business horizons
4
Corporate communications : an international journal
4
Decision support systems : DSS ; the international journal
4
I-MEDIA '07, I-SEMANTICS '07 : International Conferences on New Media Technology and Semantic Systems ; [conference proceedings ; as part of TRIPLE-I 2007 ; Graz, Austria, September 5 - 7, 2007]
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Information systems and e-business management : ISeB
4
International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association
4
Journal of fashion marketing and management
4
Journal of marketing management : MM
4
Journal of promotion management : JPM
4
Kultur 2.0 : neue Web-Strategien für das Kulturmanagement im Zeitalter von Social Media
4
Long range planning : LRP ; international journal of strategic management
4
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
4
Personalentwicklung 2.0 : Lernen, Wissensaustausch und Talentförderung der nächsten Generation
4
Springer eBook Collection / Business and Management
4
Branding and sustainable competitive advantage : building virtual presence
3
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ECONIS (ZBW)
7
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1
Social media in marketing research : theoretical bases, methodological aspects, and thematic focus
Li, Fangfang
;
Larimo, Jorma
;
Leonidou, Leonidas C.
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 124-145
Persistent link: https://www.econbiz.de/10013465216
Saved in:
2
"You post, I travel" : bloggers' credibility, digital engagement, and travelers' behavioral intention : the mediating role of hedonic and utilitarian motivations
Mainolfi, Giada
;
Lo Presti, Letizia
;
Marino, Vittoria
; …
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 1022-1034
Persistent link: https://www.econbiz.de/10013186905
Saved in:
3
Engaging fans on microblog : the synthetic influence of parasocial interaction and source characteristics on celebrity endorsement
Gong, Wanqi
;
Li, Xigen
- In:
Psychology & marketing
34
(
2017
)
7
,
pp. 720-732
Persistent link: https://www.econbiz.de/10011738072
Saved in:
4
Mall haul videos : self-presentational motives and the role of self-monitoring
Harnish, Richard J.
;
Bridges, K. Robert
- In:
Psychology & marketing
33
(
2016
)
2
,
pp. 113-124
Persistent link: https://www.econbiz.de/10011433851
Saved in:
5
Consumer trust in user-generated brand recommendations on Facebook
Chari, Simos
;
Christodoulides, George
;
Presi, Caterina
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1071-1081
Persistent link: https://www.econbiz.de/10011627275
Saved in:
6
A dual-sequence framework for B2C relationship formation : moderating effects of employee communication style in online group chat
Dabholkar, Pratibha A.
;
Dolen, Willemijn M. van
; …
- In:
Psychology & marketing
26
(
2009
)
2
,
pp. 145-174
Persistent link: https://www.econbiz.de/10003812264
Saved in:
7
Voluntary self-disclosure of information on the Internet : a multimethod study of the motivations and consequences of disclosing information on blogs
Lee, Doo-Hee
;
Im, Seunghee
;
Taylor, Charles Raymond
- In:
Psychology & marketing
25
(
2008
)
7
,
pp. 692-710
Persistent link: https://www.econbiz.de/10003748358
Saved in:
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