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Beziehungsmarketing
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Psychology & marketing
International journal of hospitality management
22
The journal of services marketing
20
Journal of business research : JBR
17
Journal of retailing and consumer services
16
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of the Academy of Marketing Science
12
Services marketing quarterly
12
Journal of service research : JSR
11
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10
Strategy & leadership : a publication of Strategic Leadership Forum
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Harvard business review : HBR
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of travel and tourism marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
The journal of business & industrial marketing
8
Working paper / National Bureau of Economic Research, Inc.
8
Academy of Management journal : AMJ
7
Journal of marketing management : MM
7
The journal of personal selling & sales management : JPSSM
7
Customer Relationship Management : the ultimate guide to efficient use of CRM
6
Harvard-Business-Manager : das Wissen der Besten
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Handbook of research on customer equity in marketing
5
International journal of business innovation and research
5
International journal of electronic customer relationship management : IJECRM
5
Journal of business ethics : JOBE
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of sport management : the official journal of the North American Society of Sport Management
5
The international review of retail, distribution and consumer research
5
Business horizons
4
Business strategy series
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Does marketing need reform? : fresh perspectives on the future
4
European journal of operational research : EJOR
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
International journal of retail & distribution management
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Journal of business & economics research
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of fashion marketing and management
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ECONIS (ZBW)
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1
Engaging fans on microblog : the synthetic influence of parasocial interaction and source characteristics on celebrity endorsement
Gong, Wanqi
;
Li, Xigen
- In:
Psychology & marketing
34
(
2017
)
7
,
pp. 720-732
Persistent link: https://www.econbiz.de/10011738072
Saved in:
2
Exploring the role of productivity propensity in frontline employee performance : its relationship with customer orientation and important outcomes
Harris, Eric G.
;
Brown, Tom
;
Mowen, John C.
;
Artis, Andrew
- In:
Psychology & marketing
31
(
2014
)
3
,
pp. 171-183
Persistent link: https://www.econbiz.de/10010341746
Saved in:
3
The effect of requests for positive evaluations on customer satisfaction ratings
Jones, Michael A.
;
Taylor, Valerie A.
;
Reynolds, Kristy E.
- In:
Psychology & marketing
31
(
2014
)
3
,
pp. 161-170
Persistent link: https://www.econbiz.de/10010341747
Saved in:
4
Nothing can tear us apart : the effect of brand identity fusion in consumer-brand relationships
Lin, Jhih-Syuan
;
Sung, Yongjun
- In:
Psychology & marketing
31
(
2014
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10010251722
Saved in:
5
Can purchase behavior predict relationship perceptions and willingness to donate?
Johnson, Jennifer Wiggins
;
Peck, Joann
;
Schweidel, David A.
- In:
Psychology & marketing
31
(
2014
)
8
,
pp. 647-659
Persistent link: https://www.econbiz.de/10010399720
Saved in:
6
The moderating influence of broad-scope trust on customer-seller relationships
Hansen, Torben
- In:
Psychology & marketing
29
(
2012
)
5
,
pp. 350-364
Persistent link: https://www.econbiz.de/10009547317
Saved in:
7
Do they buy for their dogs the way they buy for themselves?
Tesfom, Goitom
;
Birch, Nancy J.
- In:
Psychology & marketing
27
(
2010
)
9
,
pp. 898-912
Persistent link: https://www.econbiz.de/10008652657
Saved in:
8
The relationship between trusting beliefs and Web site loyalty : the moderating role of consumer motives and flow
Gupta, Reetika
;
Kabadayi, Sertan
- In:
Psychology & marketing
27
(
2010
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10003945275
Saved in:
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