//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Psychology & marketing"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
151
Konsumentenverhalten
151
Brand image
135
Markenimage
135
Brand management
112
Markenführung
112
Brand
77
Markenartikel
77
Advertising effects
34
Werbewirkung
34
Beziehungsmarketing
32
Relationship marketing
32
USA
21
United States
21
Personality psychology
20
Persönlichkeitspsychologie
20
Brand extension
17
Markentransfer
17
Luxury goods
16
Luxusgüter
16
Social Web
16
Social web
16
Emotion
13
Experiment
12
Celebrity endorsement
11
Celebrity-Werbung
11
Internet marketing
11
Online-Marketing
11
Advertising
10
Customer satisfaction
10
Kundenzufriedenheit
10
Psychology of advertising
10
Werbepsychologie
10
Werbung
10
Product design
9
Produktgestaltung
9
Viral marketing
9
Virales Marketing
9
Jugendliche
8
Youth
8
more ...
less ...
Online availability
All
Undetermined
80
Free
22
Type of publication
All
Article
210
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
Lehrbuch
Collection of articles of several authors
2
Sammelwerk
2
Case study
1
Fallstudie
1
Language
All
English
212
Author
All
Sung, Yongjun
6
Woodside, Arch G.
5
Herrmann, Andreas
4
Albrecht, Carmen-Maria
3
Bauer, Brittney C.
3
Choi, Sejung Marina
3
Kuanr, Abhisek
3
Pradhan, Debasis
3
Roper, Stuart
3
Sauer, Nicola E.
3
Arnold, Mark J.
2
Bagozzi, Richard P.
2
Brown, Stephen
2
Chang, Chingching
2
Cheng, Li-Keng
2
Cornwell, T. Bettina
2
DelVecchio, Devon
2
Fleck, Nathalie
2
Grohmann, Bianca
2
Hamilton Rice, Dan
2
Huang, Hazel H.
2
Hultman, Magnus
2
Hüttl-Maack, Verena
2
Kim, Jooyoung
2
Landwehr, Jan Rüdiger
2
Langner, Tobias
2
Lee, Michael S. W.
2
Lieven, Theo
2
Miceli, Gaetano
2
Mitchell, Vincent-Wayne
2
Moulard, Julie Guidry
2
Oghazi, Pejvak
2
Orth, Ulrich R.
2
Penz, Elfriede
2
Raimondo, Maria Antonietta
2
Rauschnabel, Philipp A.
2
Rompay, Thomas J. L. van
2
Schembri, Sharon
2
Sprott, David E.
2
Stöttinger, Barbara
2
more ...
less ...
Published in...
All
Psychology & marketing
Journal of business research : JBR
765
The journal of brand management : an international journal
659
The journal of product & brand management
420
Journal of retailing and consumer services
387
European journal of marketing : EJM
168
Asia Pacific journal of marketing and logistics
146
Journal of marketing management : MM
136
International journal of hospitality management
132
Journal of marketing communications
130
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
129
Tourism management : research, policies, practice
124
Marketing intelligence & planning
123
Industrial marketing management : the international journal for industrial and high-tech firms
122
Journal of travel and tourism marketing
116
Journal of marketing
115
Journal of advertising research
112
The IUP journal of brand management : IJBRM
106
Journal of fashion marketing and management
101
Journal of strategic marketing
100
Journal of the Academy of Marketing Science
98
Marketing letters : a journal of research in marketing
97
Journal of international consumer marketing
93
Journal of consumer research : JCR ; an interdisciplinary bimonthly
92
Journal of marketing research : JMR
91
The journal of consumer marketing
88
International marketing review
86
International journal of advertising : the quarterly review of marketing communications
85
Journal of promotion management : JPM
81
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
80
Journal of global marketing
80
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
80
Journal of promotion management : innovations in planning and applied research
78
International journal of internet marketing and advertising : IJIMA
74
Marketing : ZFP ; journal of research and management
74
Qualitative market research : an international journal
74
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
73
Cogent business & management
70
International journal of advertising : the review of marketing communications
70
Journal of retailing
70
more ...
less ...
Source
All
ECONIS (ZBW)
212
Showing
1
-
10
of
212
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
3
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
4
Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis
;
Kuanr, Abhisek
;
Pahi, Sampa Anupurba
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
Saved in:
5
Authentic omnichannel : providing consumers with a seamless brand experience through authenticity
Massi, Marta
;
Piancatelli, Chiara
;
Vocino, Andrea
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
Saved in:
6
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
7
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
Saved in:
8
From easy to known : how fluent brand processing fosters self-brand connection
DelVecchio, Devon
;
Jones, William J.
;
Baugh, Lee A.
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 754-773
Persistent link: https://www.econbiz.de/10014518825
Saved in:
9
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
10
Effects of interaction between brand positioning and chatbot conversational style on perceived fit and brand attitudes
Cheng, Li-Keng
;
Toung, Chung-Lin
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1383-1395
Persistent link: https://www.econbiz.de/10014531222
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->