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Consumer behaviour
188
Konsumentenverhalten
188
Brand image
135
Markenimage
135
Brand management
74
Markenführung
74
Brand
44
Markenartikel
44
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Product design
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Produktqualität
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Personality psychology
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Herrmann, Andreas
5
Chan, Eugene Y.
4
Sung, Yongjun
4
Woodside, Arch G.
4
Albrecht, Carmen-Maria
3
DelVecchio, Devon
3
Huang, Yunhui
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Kuanr, Abhisek
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Pradhan, Debasis
3
Sauer, Nicola E.
3
Suri, Rajneesh
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Yi, Youjae
3
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2
Arnold, Mark J.
2
Astous, Alain d'
2
Bauer, Brittney C.
2
Cheng, Li-Keng
2
Chu, Xing-Yu
2
Duan, Shen
2
Eisend, Martin
2
Filieri, Raffaele
2
Fleck, Nathalie
2
Glassman, Myron
2
Gopinath, Mahesh
2
Gould, Stephen J.
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Gvili, Yaniv
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Hende, Ellis van den
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Huang, Hazel H.
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Huber, Frank
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Kardes, Frank R.
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Lee, Michael S. W.
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Meng, Lu
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Psychology & marketing
Journal of business research : JBR
995
Working paper / National Bureau of Economic Research, Inc.
839
NBER working paper series
821
NBER Working Paper
724
International journal of production research
675
International journal of production economics
627
Discussion paper / Centre for Economic Policy Research
543
SpringerLink / Bücher
499
Journal of retailing and consumer services
468
Applied economics
430
The journal of product innovation management : an international publication of the Product Development & Management Association
423
Economics letters
400
The journal of brand management : an international journal
396
The journal of product & brand management
369
IMF Staff Country Reports
364
Industrial marketing management : the international journal for industrial and high-tech firms
350
Management science : journal of the Institute for Operations Research and the Management Sciences
332
European journal of operational research : EJOR
330
CESifo working papers
314
Working paper
295
International journal of product development : IJPD
293
Technological forecasting & social change : an international journal
290
International journal of industrial organization
261
American journal of agricultural economics
251
Applied economics letters
247
Economic modelling
245
IMF working papers
244
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
243
Europäische Hochschulschriften / 5
239
Energy economics
236
MPRA Paper
232
International Journal of Energy Economics and Policy : IJEEP
218
Management Science
216
IMF Working Papers
209
Food policy : economics planning and politics of food and agriculture
201
Policy research working paper : WPS
197
IEEE transactions on engineering management : EM
196
International journal of innovation management
193
International journal of product lifecycle management : IJPLM
190
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ECONIS (ZBW)
256
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1
When reality backfires :
product
evaluation context and the effectiveness of augmented reality in e-commerce
Pfaff, Alexander
;
Spann, Martin
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2413-2427
Persistent link: https://www.econbiz.de/10014432410
Saved in:
2
When sustainability backfires : a review on the unintended negative side-effects of
product
and service sustainability on consumer behavior
Acuti, Diletta
;
Pizzetti, Marta
;
Dolnicar, Sara
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1933-1945
Persistent link: https://www.econbiz.de/10013465130
Saved in:
3
The effects of combining front-of-pack nutritional labels on consumers' subjective understanding, trust, and preferences
Mazzù, Marco Francesco
;
Marozzo, Veronica
;
Baccelloni, …
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1484-1500
Persistent link: https://www.econbiz.de/10014338295
Saved in:
4
Intergenerational influence on sustainable consumer attitudes and behaviors : roles of family communication and peer influence in environmental consumer socialization
Essiz, Oguzhan
;
Mandrik, Carter
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 5-26
Persistent link: https://www.econbiz.de/10012796051
Saved in:
5
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
Saved in:
6
Nutrition labeling, numerosity effects, and vigilance among diet-sensitive individuals
Greenacre, Luke
;
Chan, Eugene Y.
;
Cohen, Justin
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 455-468
Persistent link: https://www.econbiz.de/10014290741
Saved in:
7
Counterfeits can benefit original products when people are caught using counterfeits
Wang, Liangyan
;
Wang, Qin
;
Chan, Eugene Y.
;
Keller, L. R.
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 977-988
Persistent link: https://www.econbiz.de/10014519136
Saved in:
8
Developing a multi-dimensional
product
evaluation scale
Tajdini, Saeed
;
Ramirez, Edward
;
Frankwick, Gary L.
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 271-293
Persistent link: https://www.econbiz.de/10012796095
Saved in:
9
The colorful company : effects of brand logo colorfulness on consumer judgments
Song, Jiaqi
;
Xu, Fei
;
Jiang, Yuwei
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1610-1620
Persistent link: https://www.econbiz.de/10013280176
Saved in:
10
Less saturated, more eco-friendly : color saturation and consumer perception of
product
sustainability
Pichierri, Marco
;
Pino, Giovanni
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1830-1849
Persistent link: https://www.econbiz.de/10014338328
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