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~isPartOf:"Qualitätsmanagement im Sport : Beiträge des 5. Deutschen Sportökonomie-Kongresses [16. - 18. November 2006]"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~subject:"Markenimage"
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Markenimage
Football
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Professional sports
44
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Consumer behaviour
33
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33
Sportmarketing
30
Sports marketing
30
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team identification
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Ahn, Taesoo
1
Ballouli, Khalid
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Bernthal, Matthew J.
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Biscaia, Rui
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Hill, John S.
1
Larkin, Benjamin
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Lee, Jason W.
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Rosado, António
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Qualitätsmanagement im Sport : Beiträge des 5. Deutschen Sportökonomie-Kongresses [16. - 18. November 2006]
Sport marketing quarterly : preferred journal of the Sport Marketing Association
International journal of sport management and marketing : IJSMM
12
Journal of sport management : the official journal of the North American Society of Sport Management
9
Sport management review
8
International journal of sports marketing & sponsorship
7
The journal of brand management : an international journal
4
European Sport management quarterly : ESMQ
3
Journal of strategic marketing
3
SpringerLink / Bücher
3
Applied Marketing Science / Angewandte Marketingforschung
2
European journal of marketing : EJM
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of customer behaviour
2
Marketing : ZFP ; journal of research and management
2
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Springer eBook Collection / Business and Economics
2
Tourism management : research, policies, practice
2
Berichte aus der Betriebswirtschaft
1
Business and Economic Research : BER
1
Cogent business & management
1
Corporate ownership & control : international scientific journal
1
DUV / Wirtschaftswissenschaft
1
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
1
Diskussionspapier des Lehrstuhls für E-Business und E-Entrepreneurship der Universität Duisburg-Essen, Campus Essen
1
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
1
Future Business Journal
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Innovatives Markenmanagement
1
Global business and finance review
1
Global journal of business research : GJBR
1
International journal of organizational analysis
1
International journal of sport finance
1
International journal of technology marketing : IJTMkt
1
Journal for global business advancement : JGBA
1
Journal of Indian business research
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of business strategy
1
Journal of financial services marketing : JFSM
1
Journal of marketing management : MM
1
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ECONIS (ZBW)
6
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1
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6
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date (oldest first)
1
Toward a better understanding of parent versus local team branding in minor league baseball
Bernthal, Matthew J.
;
Ballouli, Khalid
;
Nugent, Nicholas
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10013198797
Saved in:
2
Host country brand image and political consumerism : the case of Russia 2018 FIFA World Cup
Rocha, Claudio
;
Wyse, Fiona
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 62-76
Persistent link: https://www.econbiz.de/10012597289
Saved in:
3
Examining the impact of fantasy sport participation and fan identification on player performance and brand image perceptions
Larkin, Benjamin
;
Spalding, Ryan
;
Ahn, Taesoo
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
3
,
pp. 189-203
Persistent link: https://www.econbiz.de/10012815605
Saved in:
4
The marketing of an international match in Asia : the effects of sport commentary and nationalistic sentiments on framing, priming, and consumer behavior
Lee, Minkyo
;
Lim, Choong Hoon
;
Yeo, In-Sung
;
Pedersen, …
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
4
,
pp. 235-245
Persistent link: https://www.econbiz.de/10011415240
Saved in:
5
Spectator-based brand equity in professional soccer
Biscaia, Rui
;
Correia, Abel
;
Ross, Stephen
;
Rosado, António
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
1
,
pp. 20-32
Persistent link: https://www.econbiz.de/10009740046
Saved in:
6
The multiple brand personalities of David Beckham : a case study of the Beckham brand
Vincent, John
;
Hill, John S.
;
Lee, Jason W.
- In:
Sport marketing quarterly : preferred journal of the …
18
(
2009
)
3
,
pp. 173-180
Persistent link: https://www.econbiz.de/10003897737
Saved in:
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