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~isPartOf:"Qualitative market research : an international journal"
~subject:"Brand"
~subject:"United Kingdom"
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Brand
United Kingdom
Consumer behaviour
139
Konsumentenverhalten
139
Brand management
32
Markenführung
32
Brand image
31
Markenimage
31
Market research
28
Marktforschung
28
Qualitative Methode
17
Qualitative method
17
Markenartikel
16
Social Web
15
Social web
15
Beziehungsmarketing
11
Relationship marketing
11
Internet marketing
9
Online-Marketing
9
Befragung
8
Emotion
8
Interview
8
Luxury goods
7
Luxusgüter
7
Online retailing
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Online-Handel
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Perception
7
Social media
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Wahrnehmung
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Fashion
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Frauen
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Jugendliche
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Qualitative research
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22
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Freeman, Lynne
2
Hackley, Christopher E.
2
Sarkar, Abhigyan
2
Aledin, Samil A.
1
Atwal, Glyn
1
Bell, Susan
1
Berndt, Adele
1
Beurer, Karolin
1
Bhattacharya, Subhajit
1
Bryson, Douglas
1
Buchanan-Oliver, Margo
1
Bulmer, Sandy
1
Chitakunye, Pepukayi
1
Custance, Paul
1
Dalal, Arunava
1
Dirsehan, Taşkın
1
Eadie, Douglas
1
Eren-Erdoğmuş, İrem
1
Felix, Reto
1
Foroudi, Pantea
1
Gupta, Suraksha
1
Hultén, Peter
1
Jin, Zhongqi
1
Kamboj, Shampy
1
Knittel, Zana
1
Kucuk, S. Umit
1
Lindgreen, Adam
1
Logie-MacIver, Liz
1
Loo, Benaliza Kung-ying
1
Melewar, T. C.
1
Moussa, Salim
1
Mzahi, Chourouk
1
Orton, Gaynor
1
Parsons, Stephen D.
1
Peng, Norman
1
Piacentini, Maria
1
Rahman, Zillur
1
Rawal, Saurabh
1
Sarkar, Juhi Gahlot
1
Sinha, P. K.
1
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Qualitative market research : an international journal
Journal of business research : JBR
237
The journal of brand management : an international journal
188
Journal of retailing and consumer services
174
The journal of product & brand management
174
Psychology & marketing
72
European journal of marketing : EJM
64
International journal of consumer studies
60
Journal of marketing management : MM
46
Asia Pacific journal of marketing and logistics
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
The journal of consumer marketing
39
Marketing letters : a journal of research in marketing
37
Journal of fashion marketing and management
36
International journal of hospitality management
34
Journal of consumer research : JCR ; an interdisciplinary bimonthly
32
Journal of international consumer marketing
32
Journal of marketing communications
32
Marketing intelligence & planning
32
International journal of retail & distribution management
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
28
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of global marketing
25
Journal of the Academy of Marketing Science
25
Journal of promotion management : innovations in planning and applied research
24
Journal of strategic marketing
24
SpringerLink / Bücher
24
International journal of market research : JMRS ; the journal of the Market Research Society
23
International marketing review
23
Journal of customer behaviour
23
Journal of promotion management : JPM
23
Journal of retailing
23
The international review of retail, distribution and consumer research
23
Journal of marketing
22
The IUP journal of brand management : IJBRM
22
Young consumers : insight and ideas for responsible marketers
22
Cogent business & management
21
International journal of advertising : the quarterly review of marketing communications
21
International journal of advertising : the review of marketing communications
21
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ECONIS (ZBW)
22
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1
Promoting brand gratitude through unique emotional connection : a qualitative study
Bhattacharya, Subhajit
;
Dalal, Arunava
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 534-554
Persistent link: https://www.econbiz.de/10014430696
Saved in:
2
Brand bullying : from stressing to expressing
Kucuk, S. Umit
;
Aledin, Samil A.
- In:
Qualitative market research : an international journal
25
(
2022
)
1
,
pp. 60-79
Persistent link: https://www.econbiz.de/10013162191
Saved in:
3
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
4
Exploring local vs global brand associations in an emerging market using BCM technique
Eren-Erdoğmuş, İrem
;
Dirsehan, Taşkın
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10011748652
Saved in:
5
You are an embarrassment : a qualtative investigation of brand embarrassment among young adolescents
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 289-305
Persistent link: https://www.econbiz.de/10011748654
Saved in:
6
Understanding customer participtation in online brand communities : literature review and future research agenda
Kamboj, Shampy
;
Rahman, Zillur
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 306-334
Persistent link: https://www.econbiz.de/10011748655
Saved in:
7
Brand adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 181-207
Persistent link: https://www.econbiz.de/10011714458
Saved in:
8
Brand avoidance among Generation Y consumers
Knittel, Zana
;
Beurer, Karolin
;
Berndt, Adele
- In:
Qualitative market research : an international journal
19
(
2016
)
1
,
pp. 27-43
Persistent link: https://www.econbiz.de/10011535860
Saved in:
9
Co-creating luxury brands in an emerging market : exploring consumer meaning making and value creation
Stiehler, Beate Elizabeth
- In:
Qualitative market research : an international journal
19
(
2016
)
4
,
pp. 395-415
Persistent link: https://www.econbiz.de/10011599981
Saved in:
10
I may be a twin but i'm one of a kind : are brand attachment and brand love different names for the same construct?
Moussa, Salim
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 69-85
Persistent link: https://www.econbiz.de/10010491600
Saved in:
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