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~isPartOf:"Quantitative marketing and economics : QME"
~person:"Rantanen, Ari"
~subject:"Markov-Kette"
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Survey data and bayesian analysis : a cost-efficient way to estimate customer equity
Karvanen, Juha
;
Rantanen, Ari
;
Luoma, Lasse
- In:
Quantitative marketing and economics : QME
12
(
2014
)
3
,
pp. 305-329
Persistent link: https://www.econbiz.de/10010407783
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