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~isPartOf:"Quantitative marketing and economics : QME"
~subject:"Brand management"
~subject:"Internet marketing"
~subject:"Retail trade"
~subject:"Theorie"
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Quantitative marketing and economics : QME
Journal of retailing and consumer services
79
European journal of operational research : EJOR
52
Journal of retailing
46
International journal of production economics
43
Journal of business research : JBR
28
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
28
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27
International journal of production research
24
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23
International journal of retail & distribution management
18
Journal of marketing channels : ... distribution systems, strategy, and management
17
The international review of retail, distribution and consumer research
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Production and operations management : an international journal of the Production and Operations Management Society
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Industrial marketing management : the international journal for industrial and high-tech firms
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Omega : the international journal of management science
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Production and operations management : the flagship research journal of the Production and Operations Management Society
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13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
International journal of retail and distribution management
12
Manufacturing & service operations management : M & SOM
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of marketing research : JMR
11
Gabler Edition Wissenschaft
10
Europäische Hochschulschriften / 5
9
Handbuch Multi-Channel-Marketing
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Asia Pacific journal of marketing and logistics
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IEEE transactions on engineering management : EM
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International journal of electronic commerce : IJEC
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International journal of electronic marketing and retailing : IJEMR
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Journal of the Academy of Marketing Science
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Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
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1
Price commitment and the strategic launch of a fighter brand
Jost, Peter-J.
- In:
Quantitative marketing and economics : QME
21
(
2023
)
3
,
pp. 381-435
Persistent link: https://www.econbiz.de/10014333890
Saved in:
2
Are e-books a different channel? : multichannel management of digital products
Li, Hui
- In:
Quantitative marketing and economics : QME
19
(
2021
)
2
,
pp. 179-225
Persistent link: https://www.econbiz.de/10012548958
Saved in:
3
Cross channel effects of search engine advertising on brick & mortar retail sales : meta analysis of large scale field experiments on Google.com
Kalyanam, Kirthi
;
McAteer, John
;
Marek, Jonathan
; …
- In:
Quantitative marketing and economics : QME
16
(
2018
)
1
,
pp. 1-42
Persistent link: https://www.econbiz.de/10011886112
Saved in:
4
Why would a big retailer refuse to collaborate on manufacturer SPIFF programs?
Gu, Zheyin
;
Liu, Yunchuan
- In:
Quantitative marketing and economics : QME
16
(
2018
)
4
,
pp. 441-472
Persistent link: https://www.econbiz.de/10011963219
Saved in:
5
E-book pricing and vertical restraints
De los Santos, Babur
;
Wildenbeest, Matthijs R.
- In:
Quantitative marketing and economics : QME
15
(
2017
)
2
,
pp. 85-122
Persistent link: https://www.econbiz.de/10011737054
Saved in:
6
Price-matching guarantees in dual channels
Nalca, Arcan
- In:
Quantitative marketing and economics : QME
15
(
2017
)
2
,
pp. 165-186
Persistent link: https://www.econbiz.de/10011737072
Saved in:
7
Effects of distribution channel structure in markets with vertically differentiated products
Zhao, Xuan
;
Atkins, Derek
;
Liu, Yong
- In:
Quantitative marketing and economics : QME
7
(
2009
)
4
,
pp. 377-397
Persistent link: https://www.econbiz.de/10003908600
Saved in:
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