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Beziehungsmarketing
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70
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essentials
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Arbeitsberichte des Lehrstuhls für Allgemeine und Industrielle Betriebswirtschaftslehre der Technischen Universität München
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ECONIS (ZBW)
19
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1
Are customer information systems worth it? : Results from B2B services
Zahay, Debra
;
Griffin, Abbie
-
2002
Persistent link: https://www.econbiz.de/10001713789
Saved in:
2
Customer relationship management : customer behavior, organizational challenges, and econometric models ; January 31 - February 1, 2002, Duke University, Durham, North Carolina
Villanueva, Julian
(
contributor
);
Du, Rex
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001673502
Saved in:
3
What is the true value of a lost customer?
Hogan, John E.
;
Lemon, Katherine N.
;
Libai, Barak
-
2002
Persistent link: https://www.econbiz.de/10001704756
Saved in:
4
Customer relationship management : strategies and company-wide implementation
Mittelman, Mauricio
;
Onyemah, Vincent
-
2002
Persistent link: https://www.econbiz.de/10001706810
Saved in:
5
Superiority in customer relationship management : consequences for competitive advantage and performance
Day, George S.
;
Van Den Bulte, Christophe
-
2002
Persistent link: https://www.econbiz.de/10001746522
Saved in:
6
Valuing customers
Gupta, Sunil
;
Lehmann, Donald R.
;
Stuart, Jennifer Ames
-
2001
Persistent link: https://www.econbiz.de/10001646992
Saved in:
7
Consumer trust, value, and loyalty in relational exchanges
Sirdeshmukh, Deepak
;
Singh, Jagdip
;
Sabol, Barry
-
2001
Persistent link: https://www.econbiz.de/10001642992
Saved in:
8
Driving customer equity : linking customer lifetime value to strategic marketing decisions
Rust, Roland T.
;
Lemon, Katherine N.
;
Zeithaml, Valarie A.
-
2001
Persistent link: https://www.econbiz.de/10001618452
Saved in:
9
Customerization : the next revolution in mass customization
Wind, Jerry
;
Rangaswamy, Arvind
-
2000
Persistent link: https://www.econbiz.de/10001517149
Saved in:
10
Relationship learning with key customers
Selnes, Fred
;
Sallis, James
-
1999
Persistent link: https://www.econbiz.de/10001412726
Saved in:
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