Customer relationship management : customer behavior, organizational challenges, and econometric models ; January 31 - February 1, 2002, Duke University, Durham, North Carolina
prepared by Julian Villanueva ...
| Year of publication: |
2002
|
|---|---|
| Other Persons: | Villanueva, Julian (contributor) ; Du, Rex (contributor) |
| Publisher: |
Cambridge, MA |
| Subject: | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
| Extent: | 32 S |
|---|---|
| Series: | Report / Marketing Science Institute. - Cambridge, Mass. : MSI, ZDB-ID 1178648-6. - Vol. 02,101 |
| Conferences: | Customer Relationship Management ; (Durham, NC) : 2002.01.31-02.01 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 11 Beitr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001673502