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~subject:"Deutschland"
~subject:"Social web"
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Deutschland
Social web
Internet marketing
16
Online-Marketing
16
Algorithm
6
Algorithmus
6
Germany
6
Advertising effects
5
Consumer behaviour
5
Konsumentenverhalten
5
Werbewirkung
5
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3
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3
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3
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German
7
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Berz, Jennifer
1
Igelbrink, Jörg
1
Kind, Urs
1
Nelke, Astrid
1
Petz, Gerald
1
Schmidt, Christopher M.
1
Schoeneberg, Klaus-Peter
1
Sievert, Holger
1
Wöß, Wolfram
1
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Springer Fachmedien Wiesbaden
7
Deutscher Dialogmarketing Verband
3
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <10., 2015, Fulda>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <8, 2013, Hamburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <9., 2014, Mainz>
1
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Research
Journal of business research : JBR
188
International journal of internet marketing and advertising : IJIMA
115
Journal of retailing and consumer services
93
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
75
Discussion paper series / IZA
65
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
65
International journal of advertising : the review of marketing communications
65
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
62
Journal of marketing communications
58
Technological forecasting & social change : an international journal
58
Industrial marketing management : the international journal for industrial and high-tech firms
57
SpringerLink / Bücher
57
Journal of promotion management : innovations in planning and applied research
54
Tourism management : research, policies, practice
50
Information systems research : ISR
46
International journal of hospitality management
45
Business horizons
44
The journal of product & brand management
44
International journal of electronic marketing and retailing : IJEMR
42
Journal of management information systems : JMIS
42
Journal of internet commerce
41
Cogent business & management
40
International journal of technology marketing : IJTMkt
38
Marketing intelligence & planning
38
International journal of business information systems : IJBIS
33
Electronic commerce research
32
The journal of brand management : an international journal
32
Journal of strategic marketing
31
Springer eBook Collection
31
Journal of marketing
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
30
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
30
IZA Discussion Paper
27
International journal of contemporary hospitality management
27
Journal of travel and tourism marketing
27
Management science : journal of the Institute for Operations Research and the Management Sciences
26
CESifo working papers
25
Journal of electronic commerce research : JECR
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
Journal of advertising research
24
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ECONIS (ZBW)
9
Showing
1
-
9
of
9
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relevance
articles prioritized
date (newest first)
date (oldest first)
1
Perceived brand localness : an empirical study of the German fashion market
Igelbrink, Jörg
-
2020
Persistent link: https://www.econbiz.de/10012126925
Saved in:
2
Opinion Mining im Web 2.0 : Ansätze, Methoden, Vorgehensmodell
Petz, Gerald
-
2019
Persistent link: https://www.econbiz.de/10011925085
Saved in:
3
Werbekommunikation in der Wirtschaft : mediengerecht, praxisorientiert und interdisziplinär
Schmidt, Christopher M.
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011806568
Saved in:
4
Online Video als Branded Entertainment in Deutschland : Geschäftsmodelle für die Produktion und Messbarkeit der Nutzereinstellung
Kind, Urs
-
2018
-
[1. Auflage]
Persistent link: https://www.econbiz.de/10011866871
Saved in:
5
Managing TV brands with social media : an empirical analysis of television series brands
Berz, Jennifer
-
2016
Persistent link: https://www.econbiz.de/10011477741
Saved in:
6
Dialogmarketing Perspektiven 2015/2016 : Tagungsband 10. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
Wissenschaftlicher Interdisziplinärer Kongress für …
;
…
-
2016
-
1. Aufl. 2016
Persistent link: https://www.econbiz.de/10011460269
Saved in:
7
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
Wissenschaftlicher Interdisziplinärer Kongress für …
;
…
-
2015
Persistent link: https://www.econbiz.de/10014010191
Saved in:
8
Dialogmarketing Perspektiven 2013/2014 : Tagungsband ; 8. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
2014
Persistent link: https://www.econbiz.de/10011402853
Saved in:
9
Social-Media-Kommunikation nationaler Regierungen in Europa : theoretische Grundlagen und vergleichende Länderanalysen
Sievert, Holger
(
ed.
);
Nelke, Astrid
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10010370454
Saved in:
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