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~subject:"Markenführung"
~subject:"Markenpolitik"
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Search: subject:"Management"
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Markenführung
Markenpolitik
Deutschland
272
Germany
247
Innovationsmanagement
102
Strategisches Management
82
Innovation management
67
Digitalisierung
56
Brand management
55
Unternehmen
52
Management
51
Theorie
50
Theory
50
Organisatorischer Wandel
49
Organizational change
49
Strategic management
49
Innovation
44
Erfolgsfaktor
43
Digitization
41
Geschäftsmodell
36
Risikomanagement
36
Success factor
36
Automotive industry
35
Kfz-Industrie
35
Nachhaltigkeit
34
Corporate Social Responsibility
31
Beziehungsmarketing
30
Relationship marketing
30
Business model
28
Controlling
28
Corporate social responsibility
28
Kommunikation
27
Lieferkette
27
Supply chain
27
Produktentwicklung
26
Supply Chain Management
26
Unternehmenskooperation
26
Risk management
25
Multinationales Unternehmen
24
Unternehmenserfolg
24
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Undetermined
54
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69
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Hochschulschrift
55
Thesis
29
Collection of articles of several authors
6
Konferenzschrift
6
Sammelwerk
6
Case study
4
Fallstudie
4
Conference proceedings
2
Lehrbuch
2
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2
Aufsatzsammlung
1
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Language
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German
56
English
18
Author
All
Burmann, Christoph
14
Steiner, Paul
5
Schmidt, Holger J.
4
Baumgarth, Carsten
3
Brandtweiner, Roman
3
Kilian, Karsten
3
Bornemann, Torsten
2
Hollmann, Moritz
2
Raabe, Thorsten
2
Abraham, Eike Jonas
1
Adomeit, Malte
1
Backhaus, Christof
1
Bakker, Diederich
1
Bender, Matthias
1
Berz, Jennifer
1
Bigné Alcañiz, J. Enrique
1
Brandenburg, Hermann
1
Breisig, Thomas
1
Christiaans, Lena
1
Diegel, Marius
1
Diehl, Nazim
1
Dierks, Alexander
1
Eilers, Daniela
1
Fantapié Altobelli, Claudia
1
Fink, Tanja
1
Fröhling, Renée
1
Funk, Burkhardt
1
Germelmann, Claas Christian
1
Germelmann, Class Christian
1
Gernsheimer, Oliver
1
Gilbert, Dirk Ulrich
1
Gross, Philip
1
Gurzki, Hannes
1
Gärisch, André
1
Hack, Andreas
1
Haehling von Lanzenauer, Christoph
1
Halbauer, Ingo
1
Hanisch, Stephan
1
Heinemann, Sabine
1
Heming, Jochen
1
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Institution
All
Springer Fachmedien Wiesbaden
49
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Helmut-Schmidt-Universität
1
ICORIA <17., 2018, Valencia>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Karlsruher Institut für Technologie
1
Leuphana Universität Lüneburg
1
Springer Gabler <Firma>
1
Springer VS
1
Technische Universität Braunschweig
1
Technische Universität Chemnitz
1
Universität Bremen
1
Wissenschaftliche Konferenz Eventforschung <9., 2017, Chemnitz>
1
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Published in...
All
Research
Journal of business research : JBR
602
The journal of brand management : an international journal
562
The journal of product & brand management
386
SpringerLink / Bücher
316
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Psychology & marketing
112
Journal of strategic marketing
111
Marketing intelligence & planning
111
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of marketing communications
107
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
101
Journal of marketing management : MM
101
The IUP journal of brand management : IJBRM
92
Innovatives Markenmanagement
86
Springer eBook Collection
85
Journal of the Academy of Marketing Science
83
Journal of marketing
81
Journal of promotion management : innovations in planning and applied research
75
Marketing letters : a journal of research in marketing
70
International journal of advertising : the review of marketing communications
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
International marketing review
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
63
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of global marketing
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Journal of travel and tourism marketing
53
Business horizons
52
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Source
All
ECONIS (ZBW)
69
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1
Artist Brand
Management
: Künstlermarkenaufbau durch Musiklabels im digitalen Wandel
Bender, Matthias
-
2022
. Derzeit ist er als Director Brand Experience &
Management
bei Lidl International beschäftigt. Zuvor war er Geschäftsführer der …
Persistent link: https://www.econbiz.de/10013431262
Saved in:
2
Cross-cultural brand personality and brand desirability : an empirical approach to the role of culture on this mediated interplay
Vellnagel, Corinna Colette
-
2020
Persistent link: https://www.econbiz.de/10012244365
Saved in:
3
Markenportfoliomanagement im Lebensmitteleinzelhandel : Entwicklung eines strategischen Planungs- und Handlungsansatzes
Sundermann, Sören
-
2018
Persistent link: https://www.econbiz.de/10011866602
Saved in:
4
Multiple touchpoints in brand communication
Bigné Alcañiz, J. Enrique
(
ed.
);
Rosengren, Sara
(
ed.
)
-
ICORIA <17., 2018, Valencia>
-
2019
Persistent link: https://www.econbiz.de/10011950106
Saved in:
5
Connecting brand identity and consumer-based brand equity for tourism destinations : a structural model of leisure visitors’ destination brand associations
Hodson, Julian Michael
-
2021
Persistent link: https://www.econbiz.de/10012420330
Saved in:
6
Markenliebe : Konzeption und empirische Untersuchung eines ganzheitlichen kausalanalytischen Modells
Fröhling, Renée
-
2017
Persistent link: https://www.econbiz.de/10011662317
Saved in:
7
Herausforderungen für den Automobilhandel durch die Elektromobilität
Proff, Heike
;
Szybisty, Gregor
-
2018
Persistent link: https://www.econbiz.de/10011806776
Saved in:
8
The power of communicating the family firm status : the positive effect of family firms as a brand on consumer buying behavior and consumer happiness
Rosina, Margarete
-
2018
Persistent link: https://www.econbiz.de/10011719048
Saved in:
9
Internal Branding im Krankenhaus : die notwendige Suche nach dem organisationalen und professionellen Identitätskern
Schottler, Bettina Karin
-
2020
Persistent link: https://www.econbiz.de/10012236391
Saved in:
10
Markenartikel und Handelsmarken in der Konsumgüterindustrie : das Spannungsverhältnis von Marken und Handelsmarken im deutschen Lebensmittelhandel
Unkel, Michael
-
2020
Persistent link: https://www.econbiz.de/10012261435
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