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~isPartOf:"Research policy : policy, management and economic studies of science, technology and innovation"
~language:"eng"
~person:"Cingiz, Kutay"
~person:"Hippel, Eric von"
~subject:"Brand management"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Brand management
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Cingiz, Kutay
Hippel, Eric von
Battisti, Giuliana
2
Gillert, Nils Lennart
2
Halbinger, Maria A.
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Stock-Homburg, Ruth
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Man, Ard-Pieter de
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Research policy : policy, management and economic studies of science, technology and innovation
Journal of engineering and technology management : JET-M
1
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ECONIS (ZBW)
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Beyond plastic : consumers prefer food packaging derived from genetically modified plants
Weisenfeld-Schenk, Ursula
;
Hauerwaas, Antoniya
; …
- In:
Research policy : policy, management and economic …
52
(
2023
)
10
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014470798
Saved in:
2
Next-generation consumer innovation search: Identifying early-stage need-solution pairs on the web
Hippel, Eric von
;
Kaulartz, Sandro
- In:
Research policy : policy, management and economic …
50
(
2021
)
8
,
pp. 1-14
Persistent link: https://www.econbiz.de/10012698787
Saved in:
3
Impacts of personality traits on consumer innovation success
Stock-Homburg, Ruth
;
Hippel, Eric von
;
Gillert, Nils Lennart
- In:
Research policy : policy, management and economic …
45
(
2016
)
4
,
pp. 757-769
Persistent link: https://www.econbiz.de/10011598214
Saved in:
4
User generated brands and their contribution to the diffusion of user innovations
Füller, Johann
;
Schroll, Roland
;
Hippel, Eric von
- In:
Research policy : policy, management and economic …
42
(
2013
)
6/7
,
pp. 1197-1209
Persistent link: https://www.econbiz.de/10010127814
Saved in:
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