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~isPartOf:"Review of industrial organization : RIO"
~subject:"Datenschutz"
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Internet marketing
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Acquisti, Alessandro
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Review of industrial organization : RIO
Young consumers : insight and ideas for responsible marketers
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
International journal of advertising : the quarterly review of marketing communications
11
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
10
International journal of advertising : the review of marketing communications
9
Journal of advertising research
8
International journal of internet marketing and advertising : IJIMA
7
Journal of business research : JBR
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Pervasive advertising
6
International journal of electronic marketing and retailing : IJEMR
5
Journal of retailing and consumer services
5
Leitfaden Online-Marketing ; [Bd. 1]
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Psychology & marketing
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Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
4
Electronic commerce research
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Information systems research : ISR
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of promotion management : JPM
4
Springer eBook Collection
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Technological forecasting & social change : an international journal
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Telecommunications policy : the international journal of digital economy, data sciences and new media
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CESifo working papers
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Handbook of research on effective advertising strategies in the social media age
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
International journal of electronic business
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of marketing management : MM
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Journal of promotion management : innovations in planning and applied research
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Marketing letters : a journal of research in marketing
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SpringerLink / Bücher
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The journal of consumer marketing
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BestMasters
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Breaking new ground in theory and practice
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Sharing audience data : strategic participation in behavioral advertising networks
Schmeiser, Steven
- In:
Review of industrial organization : RIO
52
(
2018
)
3
,
pp. 429-450
Persistent link: https://www.econbiz.de/10012007971
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2
Advertising effectively influences older users : how field experiments can improve measurement and targeting
Lewis, Randall A.
;
Reiley, David H.
- In:
Review of industrial organization : RIO
44
(
2014
)
2
,
pp. 147-159
Persistent link: https://www.econbiz.de/10010375270
Saved in:
3
Inducing customers to try new goods
Acquisti, Alessandro
- In:
Review of industrial organization : RIO
44
(
2014
)
2
,
pp. 131-146
Persistent link: https://www.econbiz.de/10010375280
Saved in:
4
What is different about online advertising?
Goldfarb, Avi
- In:
Review of industrial organization : RIO
44
(
2014
)
2
,
pp. 115-129
Persistent link: https://www.econbiz.de/10010375282
Saved in:
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