Sharing audience data : strategic participation in behavioral advertising networks
Year of publication: |
2018
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Authors: | Schmeiser, Steven |
Published in: |
Review of industrial organization : RIO. - Dordrecht [u.a.] : Springer Science + Business Media B.V., ISSN 0889-938X, ZDB-ID 638140-6. - Vol. 52.2018, 3, p. 429-450
|
Subject: | Online advertising | Online privacy | Behavioral advertising | Online-Marketing | Internet marketing | Werbung | Advertising | Datenschutz | Data protection | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
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