Malhotra, Naresh K. (contributor) - 2007
Review of marketing research : a look ahead / Naresh K. Malhotra -- Managing customer relationships / Crina O. Tarasi … -- A critical review of marketing research on diffusion of new products / Gerard J. Tellis -- On the distinction between …, thought, and consumer research / Robert A. Peterson -- You ought to be in pictures : envisioning marketing research / Russell …