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~isPartOf:"Routledge advances in tourism"
~subject:"Markenarchitektur"
~subject:"Marketing"
~subject:"Unternehmenskultur"
~type_genre:"Case study"
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Routledge advances in tourism
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Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
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Journal of marketing management : MM
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Markenführung in strukturell veränderten Märkten : Markendialog, Februar 2010
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AccessMM-Reihe Grundlagen
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Applied research on strategic international management
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
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Best practice der Markenführung
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Building corporate identity, image and reputation in the digital era
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Business ethics : a European review
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
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Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
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Framing the global book series
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Industrial marketing management : the international journal for industrial and high-tech firms
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International studies of management and organization
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Kultur- und Museumsmanagement
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Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
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Marketing intelligence & planning
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Nachhaltigkeitsmarketing : eine fallstudienbasierte Einführung
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Perspektiven der Wirtschaftskommunikation
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Research handbook of marketing in emerging economies
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Routledge advances in management and business studies
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Routledge studies in marketing
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Scandinavian journal of management
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Sustainable Marketing Management : Grundlagen und Cases
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Swarm Branding : Markenführung im Zeitalter von Web 2.0
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The advertising handbook
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Werben & Verkaufen
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Zeitschrift für das gesamte Genossenschaftswesen : ZfgG
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Managing and marketing tourist destinations : strategies to gain a competitive edge
Kozak, Metin
;
Baloglu, Seyhmus
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2011
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