Managing and marketing tourist destinations : strategies to gain a competitive edge
Metin Kozak and Seyhmus Baloglu
| Year of publication: |
c 2011
|
|---|---|
| Authors: | Kozak, Metin ; Baloglu, Seyhmus |
| Publisher: |
New York, NY [u.a.] : Routledge |
| Subject: | Destinationsmanagement | Destination management | Benchmarking | Tourismusmarketing | Tourism marketing | Wettbewerbsstrategie | Competitive strategy | Markenführung | Brand management | Tourismus | Marketing | Management |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] |
| Published items: |
9 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XX, 242 S. graph. Darst. |
|---|---|
| Series: | Routledge advances in tourism. - London [u.a.] : Routledge, ZDB-ID 2241972-X. - Vol. 21 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Serienzählung Bd. 21 doppelt vergeben. |
| ISBN: | 0-415-99171-4 ; 978-0-415-99171-1 ; 978-0-203-84230-0 |
| Classification: | Erholung, Tourismus: Allgemeines |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008757900