Towards a multilevel theory of destination branding culture : advancing theory building in tourism management
von Sara Safari
| Year of publication: |
2015
|
|---|---|
| Authors: | Safari, Sara |
| Subject: | Komplexitätsparadigma | mehrschichtige Theoriebildung | Tourismusmarketing | Tourism marketing | Markenführung | Brand management | Destinationsmanagement | Destination management | Theorie | Theory |
| Description of contents: |
Complexity paradigm, collaborative destination branding, multilevel theory building. - Komplexitätsparadigma, kollaboratives Destination-Branding, mehrschichtige Theoriebildung
|
freely available
| Extent: | Online-Ressource (XIII, 253 S., 11,1 MB) |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Graue Literatur ; Non-commercial literature ; Thesis |
| Language: | English |
| Thesis: | Hannover, Univ., Diss., 2015 |
| Notes: | Zsfassung in dt. Sprache |
| Classification: | Erholung, Tourismus: Allgemeines ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011349629