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~isPartOf:"Routledge library editions / Marketing"
~isPartOf:"The journal of brand management : an international journal"
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Routledge library editions / Marketing
The journal of brand management : an international journal
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Masters of advertising copy
Frederick, Justus George
(
contributor
)
-
2015
-
Repr. by Garland Publishing Inc. 1985
Persistent link: https://www.econbiz.de/10010417953
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Advertising for account handlers
Linacre, Nigel
-
2014
Persistent link: https://www.econbiz.de/10010418342
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Advertising creatives and brand personality: a grounded theory perspective
Blythe, Jim
- In:
The journal of brand management : an international journal
14
(
2006/07
)
4
,
pp. 284-294
Persistent link: https://www.econbiz.de/10003469680
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