//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Business-to-business marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
2
Business-to-Business-Marketing
2
Business-to-business marketing
2
Beschaffung
1
Conjoint analysis
1
Conjoint-Analyse
1
Consumer behaviour
1
Decision
1
Entscheidung
1
Entscheidungsprozess
1
Group decision-making
1
Gruppenentscheidung
1
Kaufentscheidung
1
Konsumentenverhalten
1
Procurement
1
Structural equation model
1
Strukturgleichungsmodell
1
Verbraucherverhalten
1
more ...
less ...
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Hochschulschrift
2
Thesis
2
Language
All
English
German
13
Author
All
Lakotta, Jan
1
Westhoff, Katharina
1
Institution
All
Verlag Dr. Kovač
1
Published in...
All
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
Industrial marketing management : the international journal for industrial and high-tech firms
607
The journal of business & industrial marketing
240
Journal of business-to-business marketing
131
Journal of business research : JBR
96
Handbook of business-to-business marketing
35
Journal of marketing
33
Journal of the Academy of Marketing Science
19
The journal of personal selling & sales management : JPSSM
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
SpringerLink / Bücher
17
Marketing intelligence & planning
16
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
European journal of marketing : EJM
14
Journal of customer behaviour
13
Journal of business market management : JBM
12
Journal of strategic marketing
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of personal selling & sales management
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Psychology & marketing
10
The service industries journal
10
Field guide to case study research in business-to-business marketing and purchasing
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
The journal of services marketing
9
Business horizons
8
Business relationship management and marketing
8
Management decision : MD
8
Advances in business marketing and purchasing
7
International journal of procurement management
7
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Marketing theory
7
Springer eBook Collection
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
The Oxford handbook of strategic sales and sales management
7
The journal of product innovation management : an international publication of the Product Development & Management Association
7
Asia Pacific journal of marketing and logistics
6
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Dynamic preference formation within organizational buying centers : behavioral insights into reconciliation processes
Westhoff, Katharina
-
2015
Persistent link: https://www.econbiz.de/10011341950
Saved in:
2
Antecedents and consequences of managerial confusion in Service-to-Business Buying
Lakotta, Jan
-
2012
Persistent link: https://www.econbiz.de/10009541463
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->