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~isPartOf:"Series: Management know-how / M"
~language:"eng"
~person:"Bauer, Hans H."
~person:"Septianto, Felix"
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Advertising effects
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Deutschland
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Germany
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Werbewirkung
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Sales promotion
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Verkaufsförderung
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Automotive services industry
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Consumer behaviour
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Consumer goods marketing
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Handelsmarketing
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Kfz-Gewerbe
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Konsumentenverhalten
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Konsumgütermarketing
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Market segmentation
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Marktsegmentierung
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Mobile Business
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Bauer, Hans H.
Septianto, Felix
Görtz, Gunnar
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Exler, Stefanie
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Haber, Tobias E.
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Lippert, Ingo
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Neumann, Marcus M.
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Series: Management know-how / M
Journal of retailing and consumer services
7
Journal of business research : JBR
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
International journal of advertising : the review of marketing communications
2
Marketing letters : a journal of research in marketing
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Psychology & marketing
2
Asia Pacific journal of marketing and logistics
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International marketing review
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Reihe: Management-Know-how / M : praxisnah und aktuell
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ECONIS (ZBW)
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Effective mobile marketing : an empirical study
Bauer, Hans H.
;
Lippert, Ingo
;
Reichardt, Tina
-
2007
Persistent link: https://www.econbiz.de/10003516869
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2
Alternatives to discounts: what value is attached to sales promotions in the automotive sector? : a methodical approach to avoiding the discount spiral
Bauer, Hans H.
;
Görtz, Gunnar
;
Exler, Stefanie
-
2007
Persistent link: https://www.econbiz.de/10003516871
Saved in:
3
Effective sales promotion
Bauer, Hans H.
;
Görtz, Gunnar
;
Haber, Tobias E.
-
2007
Persistent link: https://www.econbiz.de/10003516872
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