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~isPartOf:"Series: Management know-how / M"
~person:"Görtz, Gunnar"
~subject:"Sales promotion"
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Series: Management know-how / M
Reihe: Management-Know-how / M : praxisnah und aktuell
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Marketingeffizienz : Messung und Steuerung mit der DEA - Konzept und Einsatz in der Praxis
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Alternatives to discounts: what value is attached to sales promotions in the automotive sector? : a methodical approach to avoiding the discount spiral
Bauer, Hans H.
;
Görtz, Gunnar
;
Exler, Stefanie
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2007
Persistent link: https://www.econbiz.de/10003516871
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Effective sales
promotion
Bauer, Hans H.
;
Görtz, Gunnar
;
Haber, Tobias E.
-
2007
Persistent link: https://www.econbiz.de/10003516872
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