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~isPartOf:"Series: Management know-how / M"
~type_genre:"Adressbuch"
~type_genre:"Arbeitspapier"
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Effective mobile marketing : an empirical study
Bauer, Hans H.
;
Lippert, Ingo
;
Reichardt, Tina
-
2007
Persistent link: https://www.econbiz.de/10003516869
Saved in:
2
Alternatives to discounts: what value is attached to sales promotions in the automotive sector? : a methodical approach to avoiding the discount spiral
Bauer, Hans H.
;
Görtz, Gunnar
;
Exler, Stefanie
-
2007
Persistent link: https://www.econbiz.de/10003516871
Saved in:
3
Effective sales promotion
Bauer, Hans H.
;
Görtz, Gunnar
;
Haber, Tobias E.
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2007
Persistent link: https://www.econbiz.de/10003516872
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