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~subject:"Advertising effects"
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Journal of retailing and consumer services
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European journal of marketing : EJM
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of promotion management : innovations in planning and applied research
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The journal of services marketing
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Tourism management : research, policies, practice
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International journal of internet marketing and advertising : IJIMA
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International journal of advertising : the review of marketing communications
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Journal of electronic commerce research : JECR
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Services marketing quarterly
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International journal of advertising : the quarterly review of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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The TQM journal : the international review of organizational improvement
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Asia Pacific journal of marketing and logistics
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International journal of services and operations management
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Journal of financial services marketing : JFSM
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Managing service quality : MSQ ; an international journal
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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Australasian marketing journal
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Information systems research : ISR
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ECONIS (ZBW)
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1
Underscoring trainer's lack of effort or talent in service failure of personal fitness training : customers' negative word-of-mouth response
Park, Sangchul
;
Lee, Hyun-Woo
;
Nite, Calvin
- In:
Service business
17
(
2023
)
4
,
pp. 1025-1050
Persistent link: https://www.econbiz.de/10014504697
Saved in:
2
Co-creation and service recovery process communication : effects on satisfaction, repurchase intentions, and word of mouth
Vázquez Casielles, Rodolfo
;
Iglesias Argu͏̈elles, Víctor
- In:
Service business
11
(
2017
)
2
,
pp. 321-343
Persistent link: https://www.econbiz.de/10011732372
Saved in:
3
Measuring word-of-mouth activity after a service encounter : are we measuring what customers communicate?
Terblanche, Nic S.
- In:
Service business
10
(
2016
)
2
,
pp. 283-299
Persistent link: https://www.econbiz.de/10011722297
Saved in:
4
The influence of the source and valence of word-of-mouth information on post-failure and post-recovery evaluations
Hess, Ronald L. <Jr.>
;
Ring, Lawrence
- In:
Service business
10
(
2016
)
2
,
pp. 319-343
Persistent link: https://www.econbiz.de/10011722315
Saved in:
5
The role of social motivations, ability, and opportunity in online know-how exchanges : evidence from the airline services industry
Bigné Alcañiz, J. Enrique
;
Ruiz Mafe, Carla
;
Andreu, Luisa
- In:
Service business
9
(
2015
)
2
,
pp. 209-232
Persistent link: https://www.econbiz.de/10011296061
Saved in:
6
The effects of product attributes and service quality of transportation card solutions on service user’s continuance and word-of-mouth intention
Choi, Minseok
;
Han, Kyeongseok
;
Choi, Jeongil
- In:
Service business
9
(
2015
)
3
,
pp. 463-490
Persistent link: https://www.econbiz.de/10011386426
Saved in:
7
Conceptualising consumers’ word-of-mouth behaviour intention : evidence from a university education services in Malaysia
Chang, Hsin Hsin
;
Jeng, Don Jyh-Fu
;
Mohamad Rizal Abdul …
- In:
Service business
7
(
2013
)
1
,
pp. 17-35
Persistent link: https://www.econbiz.de/10009728580
Saved in:
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