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~isPartOf:"Services marketing quarterly"
~subject:"Entrepreneurs"
~subject:"Konsumentenverhalten"
~subject:"Tourism"
~subject:"reciprocity"
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Entrepreneurs
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reciprocity
Consumer behaviour
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motivations
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Beziehungsmarketing
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Brand
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Brand image
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and gamified services
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brand attachment
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deviance
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Tran, Trang P.
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Services marketing quarterly
Journal of travel and tourism marketing
13
Journal of retailing and consumer services
11
Tourism analysis : an interdisciplinary tourism & hospitality journal
9
Tourism management : research, policies, practice
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Tourism and hospitality research : THR
7
International journal of hospitality management
4
International journal of leisure and tourism marketing : IJLTM
4
Journal of business research : JBR
4
The international review of retail, distribution and consumer research
4
Tourism management perspectives : TMP
4
International journal of business and globalisation : IJBG
3
International journal of consumer studies
3
International journal of retail and distribution management
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of hospitality and tourism insights
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Journal of vacation marketing : an international journal
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Psychology & marketing
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Tourism and hospitality research : the surrey quarterly review
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Advances in developing human resources : ADHR
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Cogent business & management
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Global business and finance review
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Health marketing quarterly
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International business review : the official journal of the European International Business Academy
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International journal of contemporary hospitality management
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International journal of electronic commerce : IJEC
2
International journal of entrepreneurial behavior & research
2
International journal of entrepreneurship and small business
2
International journal of retail & distribution management
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International journal of wine business research
2
International small business journal : researching entrepreneurship
2
Italian journal of marketing : ITJM
2
Journal of Tourism, Heritage & Services Marketing : JTHSM
2
Journal of fashion marketing and management
2
Journal of food products marketing
2
Journal of global fashion marketing : JGfM
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Journal of international entrepreneurship
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Journal of internet commerce
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Journal of strategic marketing
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Consumer gratifications for gamified e-services
Cicchirillo, Vincent
- In:
Services marketing quarterly
45
(
2024
)
1
,
pp. 105-127
Persistent link: https://www.econbiz.de/10014513541
Saved in:
2
Understanding key factors motivating customers to purchase brands via brand apps : a service dominant logic perspective
Tran, Trang P.
;
May, McKenzie
;
Kowalczyk, Christine M.
- In:
Services marketing quarterly
43
(
2022
)
1
,
pp. 67-86
Persistent link: https://www.econbiz.de/10012801857
Saved in:
3
The negative impact of deviant imagery on consumers' intentions to visit a tourist destination
Duverger, Philippe
;
Thomas, Veronica L.
- In:
Services marketing quarterly
42
(
2021
)
3/4
,
pp. 162-179
Persistent link: https://www.econbiz.de/10012650007
Saved in:
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