Consumer gratifications for gamified e-services
Year of publication: |
2024
|
---|---|
Authors: | Cicchirillo, Vincent |
Published in: |
Services marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2977, ZDB-ID 2113057-7. - Vol. 45.2024, 1, p. 105-127
|
Subject: | and gamified services | e-services | gamification | Gratifications | motivations | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Gamification | Dienstleistungsqualität | Service quality |
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