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~isPartOf:"Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
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Beziehungsmarketing
Consumer behaviour
Social Web
259
Social web
259
Social media
68
Konsumentenverhalten
61
Internet marketing
55
Online-Marketing
55
Social network
48
Soziales Netzwerk
47
Digitalisierung
30
Digitization
30
Online retailing
23
Online-Handel
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22
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22
Innovation
22
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19
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Coronavirus
15
Digitale Plattform
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Social relations
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Virales Marketing
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Data protection
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Datenschutz
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Artificial intelligence
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12
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Barnes, Stuart J.
3
Lin, Chieh-Peng
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Akram, Muhammad Shakaib
2
Benyoucef, Morad
2
Caputa, Wiesława
2
Chen, Shih-Chih
2
Divakaran, Pradeep Kumar Ponnamma
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Gupta, Suraksha
2
Hajli, Nick
2
McLean, Graeme J.
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Osei-Frimpong, Kofi
2
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2
Shareef, Mahmud Akhter
2
Stylos, Nikolaos
2
Teck Ming Tan
2
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1
Al Omoush, Khaled Saleh
1
Attar, Razaz Waheeb
1
Awruk, Katarzyna
1
Babutsidze, Zakaria
1
Balci, Gökcay
1
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1
Baudier, Patricia
1
Becker, Christian
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Bhatti, Zeeshan Ahmed
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Boissieu, Élodie de
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Chen, Shuhui
1
Cheng, Min-Jhih
1
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1
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1
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Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
Technological forecasting & social change : an international journal
Journal of business research : JBR
228
Journal of retailing and consumer services
180
International journal of internet marketing and advertising : IJIMA
102
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
82
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
70
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
69
The journal of product & brand management
60
Journal of promotion management : innovations in planning and applied research
55
Journal of marketing communications
54
Journal of internet commerce
52
International journal of electronic marketing and retailing : IJEMR
48
Psychology & marketing
44
International journal of advertising : the review of marketing communications
43
The journal of brand management : an international journal
40
International journal of consumer studies
39
Journal of electronic commerce research : JECR
39
Industrial marketing management : the international journal for industrial and high-tech firms
38
Cogent business & management
35
International journal of hospitality management
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
Journal of strategic marketing
35
Electronic commerce research
34
Journal of management information systems : JMIS
34
Information systems research : ISR
33
International journal of business information systems : IJBIS
33
International journal of electronic commerce : IJEC
33
International journal of technology marketing : IJTMkt
33
Journal of marketing
33
Journal of marketing management : MM
33
Marketing intelligence & planning
32
Tourism management : research, policies, practice
32
Journal of travel and tourism marketing
31
Business horizons
30
Asia Pacific journal of marketing and logistics
29
International journal of e-business research : an official publication of the Information Resources Management Association
28
Journal of fashion marketing and management
27
Journal of the Academy of Marketing Science
27
SpringerLink / Bücher
27
Young consumers : insight and ideas for responsible marketers
27
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ECONIS (ZBW)
68
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1
"Take my advice" : entrepreneurial consumers and the ecosystemic logics of digital platforms
Fonseca, André Luís A. da
;
Chimenti, Paula
;
Campos, …
- In:
Technological forecasting & social change : an …
193
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014472951
Saved in:
2
Digital social engagements and knowledge sharing among sports fans : role of interaction, identification, and interface
Yadav, Jitendra
;
Yadav, Rambalak
;
Sahore, Nidhi
; …
- In:
Technological forecasting & social change : an …
195
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014478817
Saved in:
3
Does "born digital" mean "being global" in characterizing millennial consumers in a less developed country context? : an empirical study in Myanmar
Han, Jeong Hugh
- In:
Technological forecasting & social change : an …
195
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014478839
Saved in:
4
Source credibility and emotions generated by robot and human influencers : the perception of luxury brand representatives
Baudier, Patricia
;
Boissieu, Élodie de
;
Duchemin, …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014329732
Saved in:
5
Social religion : a cross-platform examination of the impact of religious influencer message cues on engagement - the Christian context
Myers, Susan Wesson
;
Syrdal, Holly A.
;
Mahto, Raj V.
; …
- In:
Technological forecasting & social change : an …
191
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014334832
Saved in:
6
Awareness of network security and customer value : the company and customer perspective
Krawczyk-Sokołowska, Izabela
;
Caputa, Wiesława
- In:
Technological forecasting & social change : an …
190
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014441438
Saved in:
7
Privacy paradox for location tracking in mobile social networking apps : the perspectives of behavioral reasoning and regulatory focus
Ying, Shiyi
;
Huang, Youlin
;
Qian, Lixian
;
Song, Jinzhu
- In:
Technological forecasting & social change : an …
190
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014441451
Saved in:
8
Consumers' attitudes toward low-carbon consumption based on a computational model : evidence from China
Wu, Zhonghuan
;
Duan, Chunlin
;
Cui, Yuting
;
Qin, Rong
- In:
Technological forecasting & social change : an …
186PA
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014250437
Saved in:
9
Eliciting brand association networks : a new method using online community data
Divakaran, Pradeep Kumar Ponnamma
;
Xiong, Jie
- In:
Technological forecasting & social change : an …
181
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013417228
Saved in:
10
User engagement on global social networks : examining the roles of perceived brand globalness, identification and global identity
Akram, Muhammad Shakaib
;
Malhotra, Neeru
;
Goraya, M. …
- In:
Technological forecasting & social change : an …
181
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013417336
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