//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Sport management review"
~subject:"Sponsoring"
~subject:"Sponsorship"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sportereignis"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Sponsoring
Sponsorship
Sport event
73
Sportveranstaltung
73
Sport
38
Sports
38
Sportmarketing
23
Sports marketing
23
Professional sports
21
Profisport
21
Consumer behaviour
13
Konsumentenverhalten
13
Football
12
Fußball
12
Management
12
Big event
11
Großveranstaltung
11
Organisation
10
Organization
10
Sport policy
10
Sportpolitik
10
Event marketing
8
Event-Marketing
8
Athletes
7
Sportler
7
Ehrenamtliche Arbeit
6
Sport events
6
Stakeholder
6
USA
6
United States
6
Voluntary work
6
Ball game
5
Ballsport
5
Beziehungsmarketing
5
Motivation
5
Relationship marketing
5
Sport organization
5
Sportorganisation
5
Welt
5
World
5
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Adair, Daryl
2
Morgan, Ashlee
2
Taylor, Tracy
2
Bachleda, Catherine
1
Desbordes, Michel
1
Dickson, Geoff
1
Djaballah, Mathieu
1
Doyle, Jason P.
1
Eddy, Terry
1
Elouazzani, Zineb
1
Fakhar, Ahlam
1
Funk, Daniel C.
1
Hautbois, Christopher
1
Hino, Yuta
1
Naylor, Michael
1
Pentecost, Robin D.
1
Phelps, Sean
1
Takeda, Fumiko
1
more ...
less ...
Published in...
All
Sport management review
International journal of sports marketing & sponsorship
13
Sport marketing quarterly : preferred journal of the Sport Marketing Association
13
International journal of sport management and marketing : IJSMM
12
Journal of business research : JBR
10
Journal of sport management : the official journal of the North American Society of Sport Management
10
European Sport management quarterly : ESMQ
9
European journal of marketing : EJM
7
Journal of promotion management : JPM
5
International journal of advertising : the quarterly review of marketing communications
4
International journal of sport finance
4
Journal of advertising research
4
SpringerLink / Bücher
4
Asia Pacific journal of marketing and logistics
3
International journal of enterprise network management
3
Journal of strategic marketing
3
Applied economics
2
Innovatives Markenmanagement
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of sports economics
2
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
2
Marketing intelligence & planning
2
Research
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
Sport, Business and Management : an international journal ; SBM
2
Strategie, Marketing und Informationsmanagement
2
Strategies in sports marketing : technologies and emerging trends
2
The journal of business & industrial marketing
2
Tourism management : research, policies, practice
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
African journal of business and economic research : AJBER
1
Ambush Marketing
1
Applied financial economics
1
Applied financial economics letters
1
Business horizons
1
Consumer behavior review : CBR
1
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
Dresdner Beiträge zur Betriebswirtschaftslehre
1
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
1
Eye Tracking in der Sport- und Veranstaltungsbranche
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Sport event sponsorship management from the sponsee's perspective
Morgan, Ashlee
;
Taylor, Tracy
;
Adair, Daryl
- In:
Sport management review
23
(
2020
)
5
,
pp. 838-851
Persistent link: https://www.econbiz.de/10012421839
Saved in:
2
Sport event sponsorship management from the sponsee's perspective
Morgan, Ashlee
;
Taylor, Tracy
;
Adair, Daryl
- In:
Sport management review
23
(
2020
)
5
,
pp. 838-851
Persistent link: https://www.econbiz.de/10012421840
Saved in:
3
Market reactions to sport sponsorship announcements : comparison between sponsors and their rivals
Hino, Yuta
;
Takeda, Fumiko
- In:
Sport management review
23
(
2020
)
3
,
pp. 401-413
Persistent link: https://www.econbiz.de/10012295890
Saved in:
4
Sponsors' CSR strategies in sport : a sensemaking approach of corporations established in France
Djaballah, Mathieu
;
Hautbois, Christopher
;
Desbordes, Michel
- In:
Sport management review
20
(
2017
)
2
,
pp. 211-225
Persistent link: https://www.econbiz.de/10011697691
Saved in:
5
Quantifying the effect of sponsor awareness and image on the sports involvement-purchase intention relationship
Bachleda, Catherine
;
Fakhar, Ahlam
;
Elouazzani, Zineb
- In:
Sport management review
19
(
2016
)
3
,
pp. 293-305
Persistent link: https://www.econbiz.de/10011598942
Saved in:
6
Consumer attitudes towards ambush marketing
Dickson, Geoff
;
Naylor, Michael
;
Phelps, Sean
- In:
Sport management review
18
(
2015
)
2
,
pp. 280-290
Persistent link: https://www.econbiz.de/10011333338
Saved in:
7
Measuring effects of naming-rights sponsorships on college football fans' purchasing intentions
Eddy, Terry
- In:
Sport management review
17
(
2014
)
3
,
pp. 362-375
Persistent link: https://www.econbiz.de/10010401050
Saved in:
8
The effect of familiarity on associated sponsor and event brand attitudes following negative celebrity endorser publicity
Doyle, Jason P.
;
Pentecost, Robin D.
;
Funk, Daniel C.
- In:
Sport management review
17
(
2014
)
3
,
pp. 310-323
Persistent link: https://www.econbiz.de/10010401060
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->