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~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~isPartOf:"Working paper"
~person:"Gordon, Brian S."
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Gordon, Brian S.
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
Working paper / National Bureau of Economic Research, Inc.
Working paper
Corporate reputation review
1
International journal of sports marketing & sponsorship
1
Journal of consumer marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Sport management review
1
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An integrated model for stadium atmosphere and stadium attachment : an empirical test in two baseball stadium contexts
Yoshida, Masayuki
;
Gordon, Brian S.
;
Nakazawa, Makoto
; …
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
2
,
pp. 95-110
Persistent link: https://www.econbiz.de/10012630741
Saved in:
2
Identification in sport and religion : exploring the overlap between two group identities
Statz, Keevan M.
;
Delia, Elizabeth B.
;
Gordon, Brian S.
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 89-100
Persistent link: https://www.econbiz.de/10013346949
Saved in:
3
Lead by example : an exploration of the athlete brand as a role model
Taniyev, Olzhas
;
Gordon, Brian S.
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
1
,
pp. 62-75
Persistent link: https://www.econbiz.de/10013198834
Saved in:
4
An experimental examination of activist type and effort on brand image and purchase intentions
Schmidt, Samuel H.
;
Shreffler, Megan B.
;
Hambrick, Marion E.
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10011919170
Saved in:
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