An integrated model for stadium atmosphere and stadium attachment : an empirical test in two baseball stadium contexts
Masayuki Yoshida, Brian S. Gordon, Makoto Nakazawa and Naoko Yoshioka
| Year of publication: |
2021
|
|---|---|
| Authors: | Yoshida, Masayuki ; Gordon, Brian S. ; Nakazawa, Makoto ; Yoshioka, Naoko |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 30.2021, 2, p. 95-110
|
| Subject: | stadium atmosphere | place attachment | stadium attachment | stadium identity | consumer loyalty | Sportstätte | Sports facilities | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.32731/SMQ.302.062021.02 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012630741