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~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~language:"deu"
~language:"eng"
~subject:"USA"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Advertising effects
25
Werbewirkung
25
Sportmarketing
15
Sports marketing
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Consumer behaviour
11
Konsumentenverhalten
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Advertising
7
Sport event
7
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Beasley, Fred
1
Cobbs, Joe
1
Cork, B. Colin
1
Cunningham, George B.
1
Eddy, Terry
1
Greenwell, T. Christopher
1
Hancock, Meg
1
Jeong, Yongick
1
Lacey, Russell
1
Levin, Aron
1
Manolis, Chris
1
Melton, E. Nicole
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Reams, Lamar
1
Scheinbaum, Angeline Close
1
Simmons, Jason M.
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Tran, Hai
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
Journal of advertising research
67
Journal of advertising : official publication of the American Academy of Advertising
49
International journal of advertising : the quarterly review of marketing communications
19
Psychology & marketing
15
Journal of promotion management : JPM
13
Journal of marketing communications
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Journal of current issues and research in advertising : JCIRA
9
Working paper / National Bureau of Economic Research, Inc.
9
American journal of agricultural economics
8
Journal of business research : JBR
8
Journal of marketing
7
Health marketing quarterly
6
International journal of pharmaceutical and healthcare marketing : IJPHM
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
The journal of consumer marketing
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of international consumer marketing
5
Journal of marketing theory and practice
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
NICPRE / National Institute for Commodity Promotion Research and Evaluation
5
Advertising and violence : concepts and perspectives
4
Advertising, promotion, and new media
4
Asia Pacific journal of marketing and logistics
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of electronic commerce research : JECR
4
Journal of fashion marketing and management
4
Journal of promotion management : innovations in planning and applied research
4
Journal of retailing and consumer services
4
Marketing letters : a journal of research in marketing
4
Services marketing quarterly
4
Young consumers : insight and ideas for responsible marketers
4
AEM research bulletin
3
CESifo working papers
3
European journal of marketing : EJM
3
Faculty & research / Insead : working paper series
3
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
3
International journal of advertising : the review of marketing communications
3
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ECONIS (ZBW)
6
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1
Points of attachment and sponsorship outcomes in an individual sport
Reams, Lamar
;
Eddy, Terry
;
Cork, B. Colin
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
3
,
pp. 159-169
Persistent link: https://www.econbiz.de/10011372411
Saved in:
2
The effects of gender and social roles on the marketing of combat sport
Greenwell, T. Christopher
;
Hancock, Meg
;
Simmons, Jason M.
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
1
,
pp. 19-29
Persistent link: https://www.econbiz.de/10010515320
Saved in:
3
Signals and cues : LGBT inclusive advertising and consumer attraction
Cunningham, George B.
;
Melton, E. Nicole
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
1
,
pp. 37-46
Persistent link: https://www.econbiz.de/10010355393
Saved in:
4
Detecting pod position effects in the context of multi-segment sport programs : implications from four Super Bowl broadcasts
Jeong, Yongick
;
Tran, Hai
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10010355399
Saved in:
5
Ad nauseam? : sports fans' acceptance of commercial messages during televised sporting events
Levin, Aron
;
Cobbs, Joe
;
Beasley, Fred
;
Manolis, Chris
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
4
,
pp. 193-202
Persistent link: https://www.econbiz.de/10010257031
Saved in:
6
Fit Matters? : asymmetrical impact for effectiveness on sponsors and event marketers
Scheinbaum, Angeline Close
;
Lacey, Russell
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
2
,
pp. 71-82
Persistent link: https://www.econbiz.de/10010257039
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