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~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~subject:"Sponsoring"
~type:"article"
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Sponsoring
Advertising effects
25
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Sportmarketing
15
Sports marketing
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11
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Asada, Akira
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Cobbs, Joe
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Cork, B. Colin
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Eddy, Terry
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Greenwell, T. Christopher
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Ko, Yong Jae
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
International journal of advertising : the quarterly review of marketing communications
14
International journal of advertising : the review of marketing communications
10
International journal of sports marketing & sponsorship
10
European journal of marketing : EJM
7
Journal of promotion management : innovations in planning and applied research
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
Psychology & marketing
6
Journal of business research : JBR
5
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
European Sport management quarterly : ESMQ
3
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
3
International journal of internet marketing and advertising : IJIMA
3
Journal of advertising research
3
Journal of marketing communications
3
Sport management review
3
Asia Pacific journal of marketing and logistics
2
Handbuch der Marktforschung
2
International journal of sport management and marketing : IJSMM
2
Journal of current issues and research in advertising
2
Journal of marketing
2
Journal of promotion management : JPM
2
Journal of the Academy of Marketing Science
2
Marketing letters : a journal of research in marketing
2
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
2
AMS review : official publication of the Academy of Marketing Science
1
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Applied economics
1
Business history review
1
Chinese management studies : CMS
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Finanzierung des Sports : Beiträge des 2. Kölner Sportökonomie-Kongresses
1
Handbuch Wirtschaft und Kultur : Formen und Fakten unternehmerischer Kulturförderung
1
International journal of market research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of sport finance
1
International review on public and non-profit marketing
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ECONIS (ZBW)
6
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1
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date (oldest first)
1
Effects of Commitment to CSR-Linked Sport Sponsorship on Consumers' Fit Perception, Attitude toward Sponsor, and Word-of-Mouth Intention
Asada, Akira
;
Yan, Meimei
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10014315787
Saved in:
2
Visual congruity in jersey sponsorship : the effect of created brand-color congruity on attitude toward sponsor
Son, Sung Wook
;
Williams, Antonio
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10014292900
Saved in:
3
Featuring the hometown team in cause-related sports marketing : a cautionary tale for league-wide advertising campaigns
Nichols, Bridget Satinover
;
Cobbs, Joe
;
Raska, David
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
4
,
pp. 212-226
Persistent link: https://www.econbiz.de/10011635483
Saved in:
4
Points of attachment and sponsorship outcomes in an individual sport
Reams, Lamar
;
Eddy, Terry
;
Cork, B. Colin
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
3
,
pp. 159-169
Persistent link: https://www.econbiz.de/10011372411
Saved in:
5
What's in it for me? : an investigation of North American professional niche sport sponsorship objectives
Greenhalgh, Greg
;
Greenwell, T. Christopher
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10010257035
Saved in:
6
Fit Matters? : asymmetrical impact for effectiveness on sponsors and event marketers
Scheinbaum, Angeline Close
;
Lacey, Russell
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
2
,
pp. 71-82
Persistent link: https://www.econbiz.de/10010257039
Saved in:
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