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~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~subject:"Sportler"
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Sportler
Athletes
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Celebrity endorsement
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Celebrity-Werbung
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Consumer behaviour
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
International journal of sports marketing & sponsorship
8
International journal of sport management and marketing : IJSMM
6
Journal of sport management : the official journal of the North American Society of Sport Management
4
Journal of advertising research
3
Journal of business research : JBR
3
Journal of promotion management : innovations in planning and applied research
3
Psychology & marketing
3
Young consumers : insight and ideas for responsible marketers
3
European Sport management quarterly : ESMQ
2
European journal of marketing : EJM
2
International journal of advertising : the review of marketing communications
2
Journal of sports economics
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Marketing letters : a journal of research in marketing
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Sportkommunikation
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Asia-Pacific journal of business administration
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Brand research : [an outcome of the second International Conference on Brand Management]
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Brands : interdisciplinary perspectives
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Economics, management and financial markets
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Fontys Venlo - publication of applied sciences
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Global business review
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Innovation: organization & management : IOM
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International journal of advertising : the quarterly review of marketing communications
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International journal of applied business and economic research
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International journal of retail & distribution management
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Journal of business & economics research
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Journal of consumer behaviour : an international research review
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Journal of customer behaviour
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Journal of economics and finance
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Journal of global marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of international consumer marketing
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Journal of marketing communications
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Journal of marketing research : JMR
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Journal of promotion management : JPM
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Journal of strategic marketing
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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Market : review for marketing theory and practice
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ECONIS (ZBW)
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1
Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.
;
Kim, Jihoon
;
Lee, Yen-I
;
Sun, Shuoya
; …
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
Saved in:
2
The impact of gender expression on female athlete endorser effectiveness
Parker, Heidi M.
;
Mudrick, Michael T.
;
Fink, Janet S.
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 264-274
Persistent link: https://www.econbiz.de/10012000642
Saved in:
3
Be like mike : the role of social identification in athlete endorsements
Carlson, Brad D.
;
Donavan, D. Todd
- In:
Sport marketing quarterly : preferred journal of the …
26
(
2017
)
3
,
pp. 176-191
Persistent link: https://www.econbiz.de/10011752696
Saved in:
4
Effects of sport celebrity transgressions : an exploratory study
Sassenberg, A.
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
2
,
pp. 78-90
Persistent link: https://www.econbiz.de/10011304061
Saved in:
5
Arrest record or openly gay : the impact of athletes' personal lives on endorser effectiveness
Parker, Heidi M.
;
Fink, Janet S.
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
2
,
pp. 70-79
Persistent link: https://www.econbiz.de/10009579957
Saved in:
6
The use of sport celebrities in advertising : a replication and extension
Ruihley, Brody J.
;
Runyan, Rodney C.
;
Lear, Karen E.
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
3
,
pp. 132-142
Persistent link: https://www.econbiz.de/10008667181
Saved in:
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