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~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~subject:"United States"
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Search: subject_exact:"Sports marketing"
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United States
Sportmarketing
148
Sports marketing
148
Consumer behaviour
67
Konsumentenverhalten
67
Professional sports
67
Profisport
67
Sport event
45
Sportveranstaltung
45
Sport
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Sports
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USA
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Sport organization
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Sportorganisation
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Football
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Fußball
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Sponsoring
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Markenführung
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Brand image
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Markenimage
25
Ball game
17
Ballsport
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Arbeitsgruppe
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Team
16
Advertising effects
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Werbewirkung
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team identification
11
Corporate Social Responsibility
9
Corporate social responsibility
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sponsorship
9
consumer behavior
7
sport marketing
7
Beziehungsmarketing
6
Motivation
6
Preismanagement
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Pricing strategy
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Relationship marketing
6
sport consumer behavior
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Bennett, Gregg
3
Greenwell, T. Christopher
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Ballouli, Khalid
2
Chalip, Laurence Hilmond
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Drayer, Joris
2
Dwyer, Brendan
2
Ferreira, Mauricio
2
Grady, John
2
Kent, Aubrey
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Lawrence, Heather
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Lee, Jaedeock
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Shapiro, Stephen L.
2
Simmons, Jason M.
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Titlebaum, Peter
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Walker, Matthew
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Cooper, Coyte G.
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Cork, B. Colin
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Crow, Brian
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Cuneen, Jacquelyn
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Cunningham, George B.
1
Dees, Windy
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Dodds, Mark A.
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Downing, James A.
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Eddy, Terry
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Gloria Wu, D.
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Greenhalgh, Greg P.
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
International journal of sport management and marketing : IJSMM
25
Journal of sport management : the official journal of the North American Society of Sport Management
17
Sport management review
11
International journal of sports marketing & sponsorship
9
Sport marketing in a global environment : strategic perspectives
4
Journal of sports economics
3
European Sport management quarterly : ESMQ
2
Journal of advertising research
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
The global sport economy : contemporary issues
2
American journal of business : applying research to practice ; AJB
1
Customer-centric marketing strategies : tools for building organizational performance
1
Edward Elgar E-Book Archive
1
Enterprise & society : the international journal of business history
1
Eurasian business review
1
Europäische Hochschulschriften / 2
1
Integrated marketing communication
1
International advances in economic research : IAER ; an official publication of the International Atlantic Economic Society
1
International journal of business and globalisation : IJBG
1
International journal of entrepreneurial venturing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of services and operations management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of historical research in marketing
1
Journal of marketing management : MM
1
Journal of marketing research : JMR
1
Journal of modelling in management
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing and consumer services
1
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
New horizons in the economics of sports
1
New horizons in the eocnomics of sport
1
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
1
Southern economic journal
1
Sport and public policy : social, political, and economic perspectives
1
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ECONIS (ZBW)
39
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1
Examining consumer perceptions of demand-based ticket pricing in sport
Shapiro, Stephen L.
;
Drayer, Joris
;
Dwyer, Brendan
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
1
,
pp. 34-46
Persistent link: https://www.econbiz.de/10011508551
Saved in:
2
Foreign Corrupt Practices Act cases impact sport marketing strategies
Dodds, Mark A.
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
4
,
pp. 258-260
Persistent link: https://www.econbiz.de/10011415253
Saved in:
3
Marketing materials and intentional misrepresentation : a word of warning for marketers and celebrity athlete promoters
Moorman, Anita M.
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
3
,
pp. 198-200
Persistent link: https://www.econbiz.de/10011372407
Saved in:
4
The impact of fan identification, purchase intentions, and sponsorship awareness on sponsors' share of wallet
Hickman, Thomas M.
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
3
,
pp. 170-182
Persistent link: https://www.econbiz.de/10011372409
Saved in:
5
Points of attachment and sponsorship outcomes in an individual sport
Reams, Lamar
;
Eddy, Terry
;
Cork, B. Colin
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
3
,
pp. 159-169
Persistent link: https://www.econbiz.de/10011372411
Saved in:
6
Linking fan values and sponsorship effectiveness : the case of old school values
Aiken, Damon
;
Sukhdial, Ajay
;
Kahle, Lynn R.
;
Downing, …
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
1
,
pp. 56-66
Persistent link: https://www.econbiz.de/10010515316
Saved in:
7
The effects of gender and social roles on the marketing of combat sport
Greenwell, T. Christopher
;
Hancock, Meg
;
Simmons, Jason M.
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
1
,
pp. 19-29
Persistent link: https://www.econbiz.de/10010515320
Saved in:
8
On second thought ... recent decisions continue to reshape intellectual property landscape
McKelvey, Steve
;
Grady, John
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
3
,
pp. 176-179
Persistent link: https://www.econbiz.de/10010417498
Saved in:
9
Marketing a social experience : how celebration of subculture leads to social spending during a sport event
Xing, Xiaoyan
;
Chalip, Laurence Hilmond
;
Green, Chris
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
3
,
pp. 138-147
Persistent link: https://www.econbiz.de/10010417507
Saved in:
10
Signals and cues : LGBT inclusive advertising and consumer attraction
Cunningham, George B.
;
Melton, E. Nicole
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
1
,
pp. 37-46
Persistent link: https://www.econbiz.de/10010355393
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