//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"PC-game"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Computerspiel
9
Video game
9
Consumer behaviour
8
Konsumentenverhalten
8
Sport
7
Sports
7
Football
5
Fußball
5
Professional sports
5
Profisport
5
Sportmarketing
5
Sports marketing
5
USA
3
United States
3
Gambling
2
Glücksspiel
2
Sport event
2
Sportveranstaltung
2
Analphabetismus
1
Athletes
1
Direct marketing
1
Direktmarketing
1
E-Learning
1
E-learning
1
Experiment
1
Fantasy football
1
Illiteracy
1
Learning process
1
Lernprozess
1
Motivation
1
NFL
1
South Korea
1
Sport organization
1
Sportler
1
Sportorganisation
1
Südkorea
1
Virtual reality
1
Virtuelle Realität
1
consumer behavior
1
consumer learning
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Language
All
English
9
Author
All
Dwyer, Brendan
2
Kim, Yongjae
2
Clavio, Galen E.
1
Drayer, Joris
1
Eagleman, Andrea N.
1
Jang, Bong Gee
1
Kang, Philip
1
Kim, Jeeyoon
1
Kim, Ki Tak
1
Ko, Yong Jae
1
Kwak, Dae Hee
1
Larkin, Benjamin
1
Lee, Joon Sung
1
Lee, Seungbum
1
Lee, Younghan
1
O'Dwyer, Brendan
1
Ross, Stephen D.
1
Sears, Jackson
1
Walsh, Patrick
1
Weiner, James
1
more ...
less ...
Published in...
All
Sport marketing quarterly : preferred journal of the Sport Marketing Association
Journal of business research : JBR
27
Journal of advertising : official publication of the American Academy of Advertising
24
Technological forecasting & social change : an international journal
21
Journal of consumer behaviour : an international research review
16
Computer games as educational and management tools : uses and approaches
14
International journal of advertising : the quarterly review of marketing communications
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Young consumers : insight and ideas for responsible marketers
13
The business of gamification : a critical analysis
12
Journal of sport management : the official journal of the North American Society of Sport Management
11
Transforming gaming and computer simulation technologies across industries
11
Journal of retailing and consumer services
10
Psychology & marketing
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of marketing communications
9
Research policy : policy, management and economic studies of science, technology and innovation
9
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
8
Spielend die Zukunft gewinnen : Wachstumsmarkt elektronische Spiele
8
Springer eBook Collection
8
Information systems research : ISR
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Neo-simulation and gaming toward active learning
7
Research
7
SpringerLink / Bücher
7
Creativity and innovation management
6
Journal of advertising research
6
Journal of management information systems : JMIS
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
The journal of media economics
6
Application of gaming in new media marketing
5
Discussion papers / CEPR
5
ERIM report series research in management
5
Electronic commerce research
5
International journal of electronic commerce : IJEC
5
International journal of innovation management
5
International journal of sports marketing & sponsorship
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing
5
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Perceived soccer literacy : a construct linking soccer video games play to soccer engagement
Kim, Jeeyoon
;
Jang, Bong Gee
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
1
,
pp. 66-80
Persistent link: https://www.econbiz.de/10014519145
Saved in:
2
New day, new game : examining consumer needs in daily fantasy sports
Sears, Jackson
;
Kang, Philip
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
4
,
pp. 255-264
Persistent link: https://www.econbiz.de/10013532028
Saved in:
3
Toward a better understanding of fantasy football and dehumanization of athletes : is fantasy sport gambling to blame?
Larkin, Benjamin
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
4
,
pp. 292-304
Persistent link: https://www.econbiz.de/10013532044
Saved in:
4
Sequential effects of indirect, direct, and virtual sport experiences on consumer learning
Kim, Yongjae
;
Lee, Seungbum
;
Lee, Younghan
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
3
,
pp. 235-246
Persistent link: https://www.econbiz.de/10012667344
Saved in:
5
A new player in the game : examining differences in motives and consumption between traditional, hybrid, and daily fantasy sport users
Weiner, James
;
O'Dwyer, Brendan
- In:
Sport marketing quarterly : preferred journal of the …
26
(
2017
)
3
,
pp. 140-152
Persistent link: https://www.econbiz.de/10011752686
Saved in:
6
The impact of game outcomes on fantasy football participation and National Football League media consumption
Dwyer, Brendan
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
1
,
pp. 33-47
Persistent link: https://www.econbiz.de/10009740044
Saved in:
7
Exploring the antecedents and consequences of personalizing sport video game experiences
Kwak, Dae Hee
;
Clavio, Galen E.
;
Eagleman, Andrea N.
; …
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
4
,
pp. 217-225
Persistent link: https://www.econbiz.de/10008825862
Saved in:
8
Fantasy sport consumer segmentation : an investigation into the differing consumption modes of fantasy football participants
Dwyer, Brendan
;
Drayer, Joris
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
4
,
pp. 207-216
Persistent link: https://www.econbiz.de/10008825863
Saved in:
9
An examination of the psychological and consumptive behaviors of sport video gamers
Kim, Yongjae
;
Walsh, Patrick
;
Ross, Stephen D.
- In:
Sport marketing quarterly : preferred journal of the …
17
(
2008
)
1
,
pp. 44-53
Persistent link: https://www.econbiz.de/10003763438
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->