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~isPartOf:"Springer eBook Collection / Business and Economics"
~person:"Chan, Tian Heong"
~person:"Herrmann, Andreas"
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Chan, Tian Heong
Herrmann, Andreas
Albers, Sönke
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Handbuch Produktmanagement : Strategieentwicklung — Produktplanung — Organisation — Kontrolle
Albers, Sönke
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2007
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3., überarbeitete und erweiterte Auflage
-- Nutzenorientierte
Produktgestaltung
am Beispiel von Pkw -- Testmarktsimulation am Beispiel von Körperpflegemittel -- Markentransfer am …
Persistent link: https://www.econbiz.de/10013517453
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