Czinkota, Michael R.; Kotabe, Masaaki; Vrontis, Demetris; … - 2021 - Fourth edition
their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and … contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing … management principles and. futuristic application of marketing management theories and concepts. The core and complex issues are …