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~isPartOf:"The journal of product & brand management"
~isPartOf:"The journal of services marketing"
~isPartOf:"Tourism management perspectives : TMP"
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Search: subject:"experience"
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Beziehungsmarketing
630
Relationship marketing
630
Consumer behaviour
299
Konsumentenverhalten
299
Kundenzufriedenheit
174
Customer satisfaction
173
Brand management
158
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158
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122
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122
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116
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116
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107
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107
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86
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81
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80
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Online-Marketing
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Zanger, Cornelia
8
Guzman, Francisco
7
Klaus, Philipp
7
Mattila, Anna S.
7
Heinonen, Kristina
5
Hollebeek, Linda D.
5
Aksoy, Lerzan
3
Alkire, Linda
3
Benoit, Sabine
3
Bruce, Helen L.
3
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3
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3
Dagger, Tracey S.
3
Drengner, Jan
3
Fetscherin, Marc
3
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3
Foscht, Thomas
3
Gil Saura, Irene
3
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3
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3
Pearce, Philip
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Rosenbaum, Mark
3
Sthapit, Erose
3
Swoboda, Bernhard
3
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3
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2
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2
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2
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2
Beatty, Sharon E.
2
Belz, Christian
2
Benkenstein, Martin
2
Black, Hulda G.
2
Broyles, S. Allen
2
Chang, Hua
2
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SpringerLink / Bücher
The journal of product & brand management
The journal of services marketing
Tourism management perspectives : TMP
Journal of business research : JBR
760
Journal of retailing and consumer services
682
Industrial marketing management : the international journal for industrial and high-tech firms
411
International journal of hospitality management
357
Tourism management : research, policies, practice
240
Journal of travel and tourism marketing
209
The service industries journal
203
The journal of business & industrial marketing
194
International journal of contemporary hospitality management
187
Journal of the Academy of Marketing Science
173
Journal of strategic marketing
170
Journal of hospitality marketing & management
158
International journal of electronic customer relationship management : IJECRM
141
Journal of marketing
131
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
126
Asia Pacific journal of marketing and logistics
125
Journal of service research : JSR
125
Cogent business & management
124
Journal of service management
122
Psychology & marketing
122
The journal of brand management : an international journal
120
Journal of retailing
112
Gabler Edition Wissenschaft
107
European journal of marketing : EJM
105
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
105
IZA Discussion Papers
104
Marketing intelligence & planning
104
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Journal of marketing management : MM
96
Services marketing quarterly
96
Service business
91
Technological forecasting & social change : an international journal
90
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
88
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
87
The international journal of bank marketing : IJBM
86
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
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ECONIS (ZBW)
769
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1
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Date (oldest first)
1
Gamify, engage, build loyalty : exploring the benefits of gameful
experience
for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
2
Can you ask "too much" of your customers?
Landers, V. Myles
;
Gabler, Colin B.
;
Hardman, Haley E.
; …
- In:
The journal of services marketing
37
(
2023
)
4
,
pp. 531-546
Persistent link: https://www.econbiz.de/10014276929
Saved in:
3
Customer ecosystems : exploring how ecosystem actors shape customer
experience
Lipkin, Michaela
;
Heinonen, Kristina
- In:
The journal of services marketing
36
(
2022
)
9
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013542858
Saved in:
4
What matters most to ultra-high-net-worth individuals? : exploring the UHNWI luxury customer
experience
(ULCX)
Klaus, Philipp
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 368-376
Persistent link: https://www.econbiz.de/10013164342
Saved in:
5
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
6
Metaverse : shifting the reality of services
Gleim, Mark
;
McCullough, Heath
;
Ferrell, Odies C.
; …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 13-27
Persistent link: https://www.econbiz.de/10014473577
Saved in:
7
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
8
A review and extension of the flow
experience
concept : insights and directions for tourism research
deMatos, Nelson Manuel da Silva
;
Sá, Elisabete Sampaio de
- In:
Tourism management perspectives : TMP
38
(
2021
),
pp. 1-17
Persistent link: https://www.econbiz.de/10012591873
Saved in:
9
Introduction to the special issue: consumer
experience
management and customer journeys in tourism, hospitality and events
Taheri, Babak
;
Prayag, Girish
;
Muskat, Birgit
- In:
Tourism management perspectives : TMP
40
(
2021
),
pp. 1-5
Persistent link: https://www.econbiz.de/10013209312
Saved in:
10
The building blocks of luxury accommodation experiences : a meta-ethnographic synthesis
Manfreda, Anita
;
Presbury, Rajka
;
Richardson, Scott
; …
- In:
Tourism management perspectives : TMP
41
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013209406
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