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~isPartOf:"SpringerLink / Bücher"
~isPartOf:"The journal of product & brand management"
~subject:"Brand"
~subject:"Online-Marketing"
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Brand
Online-Marketing
Markenführung
643
Brand management
642
Markenimage
341
Consumer behaviour
333
Konsumentenverhalten
333
Brand image
328
Markenpolitik
243
Markenartikel
233
Beziehungsmarketing
126
Relationship marketing
126
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97
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95
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73
Social web
73
Internet marketing
62
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51
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50
Marketingmanagement
49
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47
Theorie
42
Theory
42
Luxury goods
40
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40
Brand loyalty
36
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36
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33
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30
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30
Brand architecture
29
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29
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28
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28
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28
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26
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25
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Guzman, Francisco
6
Fetscherin, Marc
4
Gutjahr, Gert
3
Martínez-López, Francisco J.
3
Odoom, Raphael
3
Veloutsou, Cleopatra
3
Wallace, Elaine
3
Al-Kwifi, Sam O.
2
Azar, Salim L.
2
Baumgarth, Carsten
2
Broyles, S. Allen
2
Burmann, Christoph
2
Dennhardt, Severin
2
Esch, Franz-Rudolf
2
Fang, Xiang
2
Grappi, Silvia
2
Gázquez-Abad, Juan Carlos
2
Hegner, Sabrina
2
Kennedy, Eric
2
Khan, Imran
2
Kreutzer, Ralf T.
2
Leingpibul, Thaweephan
2
Merrilees, Bill
2
Paswan, Audhesh K.
2
Pinto, Diego Costa
2
Rahman, Zillur
2
Sarkar, Abhigyan
2
Shobeiri, Saeed
2
Sreejesh, S.
2
St. Davčik, Nebojša
2
Stavros, Constantino
2
Taute, Harry A.
2
Theobald, Elke
2
Trudeau H., Sabrina
2
Tseng, Timmy H.
2
Vera, Jorge
2
Aaker, David A.
1
Abbate, Sandro
1
Abbott, Rachael
1
Abimbola, Temi
1
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International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
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SpringerLink / Bücher
The journal of product & brand management
Journal of business research : JBR
285
The journal of brand management : an international journal
250
Journal of retailing and consumer services
167
European journal of marketing : EJM
64
International journal of internet marketing and advertising : IJIMA
56
Psychology & marketing
54
Journal of marketing communications
52
Asia Pacific journal of marketing and logistics
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
48
Journal of promotion management : innovations in planning and applied research
45
Marketing intelligence & planning
45
International journal of advertising : the review of marketing communications
39
Journal of promotion management : JPM
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of marketing
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
37
Business horizons
35
Industrial marketing management : the international journal for industrial and high-tech firms
35
International journal of hospitality management
35
Journal of marketing management : MM
35
Cogent business & management
34
Marketing letters : a journal of research in marketing
34
European journal of marketing
33
Journal of fashion marketing and management
33
Journal of marketing management : JMM ; journal of the Academy of Marketing
33
International journal of consumer studies
31
Journal of strategic marketing
31
Journal of the Academy of Marketing Science
31
The journal of consumer marketing
30
Journal of international consumer marketing
29
Journal of global marketing
28
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
27
Brands and branding
26
The IUP journal of brand management : IJBRM
26
International marketing review
23
Journal of advertising research
23
International journal of market research : JMRS ; the journal of the Market Research Society
22
Journal of international marketing
22
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ECONIS (ZBW)
273
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1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
3
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
4
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
5
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
6
Redefining brand hijacking from a non-collaborative brand co-creation perspective
Siano, Alfonso
;
Confetto, Maria Giovanna
;
Vollero, Agostino
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 110-126
Persistent link: https://www.econbiz.de/10012798137
Saved in:
7
Telling more or less? : the impact of blank-leaving narrative style on story immersion and brand attitude
Fan, Chao
;
Jiang, Feng
;
Yu, Mingzhe
;
Tao, Xiaobo
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 181-191
Persistent link: https://www.econbiz.de/10014486325
Saved in:
8
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
9
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
10
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
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