//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Stand und Perspektiven der Eventforschung"
~subject:"Big event"
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"event marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Big event
Brand image
Event marketing
7
Event-Marketing
7
Emotion
2
Großveranstaltung
2
Advertising effects
1
Brand management
1
Church
1
Communication science
1
Consumer behaviour
1
Deutschland
1
Event
1
Germany
1
Interdisciplinary research
1
Interdisziplinäre Forschung
1
Kirche
1
Kommunikationswissenschaft
1
Konsumentenverhalten
1
Markenführung
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Neuromarketing
1
Neuroscience
1
Neurowissenschaften
1
Psychology of advertising
1
Sponsoring
1
Sponsorship
1
Sportmarketing
1
Sports marketing
1
Veranstaltung
1
Werbepsychologie
1
Werbewirkung
1
World Youth Day <20, 2005, Köln>
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Aufsatz im Buch
3
Book section
3
Language
All
German
2
English
1
Author
All
Drengner, Jan
1
Gaus, Hansjörg
1
Jahn, Steffen
1
Nufer, Gerd
1
Pfadenhauer, Michaela
1
Published in...
All
Stand und Perspektiven der Eventforschung
International journal of event and festival management
17
Journal of travel and tourism marketing
13
Tourism management : research, policies, practice
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Tourism management perspectives : TMP
7
SpringerLink / Bücher
6
International journal of contemporary hospitality management
5
Journal of business research : JBR
5
International journal of sport management and marketing : IJSMM
4
Journal of hospitality marketing & management
4
Sport management review
4
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
3
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
3
European Sport management quarterly : ESMQ
3
International journal of hospitality management
3
Journal of destination marketing & management
3
Journal of vacation marketing
3
The journal of brand management : an international journal
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
Asia Pacific journal of marketing and logistics
2
Events - Wachstumsmarkt im Tourismus? : Tagungsband zum 3. Dresdner-Tourismus-Symposium
2
Gabler Edition Wissenschaft / Innovatives Markenmanagement
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of arts management
2
International journal of sports marketing & sponsorship
2
Journal of business economics and management
2
Journal of retailing and consumer services
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Managing event operations
2
Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten
2
Tourism economics : the business and finance of tourism and recreation
2
Wirtschaftsfaktor Sporttourismus : Ressourcenmanagement, Produkt- und Destinationsentwicklung
2
Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
African journal of business and economic research : AJBER
1
Amfiteatru economic : an economic and business research periodical
1
Argumenta oeconomica
1
Business analyst : a refereed journal of Shri Ram College of Commerce
1
Collection tourisme
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Events and loyalty formation : the role of satisfaction, felt community, emotional experience, and frequency of use
Drengner, Jan
;
Jahn, Steffen
;
Gaus, Hansjörg
- In:
Stand und Perspektiven der Eventforschung
,
(pp. 151-165)
.
2010
Persistent link: https://www.econbiz.de/10008654331
Saved in:
2
Imagetransfer durch
Event-Marketing
: Grundlagen, Modell, Bedingungen und Konsequenzen
Nufer, Gerd
- In:
Stand und Perspektiven der Eventforschung
,
(pp. 89-107)
.
2010
Persistent link: https://www.econbiz.de/10008654334
Saved in:
3
Marketingstrategie "Eventisierung des Glaubens" : der Katholische Weltjugendtag als innovative Antwort auf religiöse Pluralisierung
Pfadenhauer, Michaela
- In:
Stand und Perspektiven der Eventforschung
,
(pp. 59-72)
.
2010
Persistent link: https://www.econbiz.de/10008654336
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->