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~isPartOf:"Strategic corporate communication in the digital age"
~isPartOf:"The marketing review"
~subject:"Öffentlichkeitsarbeit"
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Marketing management
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Strategic corporate communication in the digital age
The marketing review
SpringerLink / Bücher
18
Corporate communications : an international journal
12
Journal of communication management : an international journal
10
Springer Reference Wirtschaft
9
Europäische Hochschulschriften / 5
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European journal of marketing : EJM
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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Die Ernährungswirtschaft im Scheinwerferlicht der Öffentlichkeit
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Die Ökonomie des Sports in den Medien
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Exploring public relations
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International journal of internet marketing and advertising : IJIMA
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Strategic dialogic communication through digital media during COVID-19 crisis
Camilleri, Mark Anthony
- In:
Strategic corporate communication in the digital age
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012490999
Saved in:
2
The use of digital media for marketing, CSR communication and stakeholder engagement
Troise, Ciro
;
Camilleri, Mark Anthony
- In:
Strategic corporate communication in the digital age
,
(pp. 161-174)
.
2021
Persistent link: https://www.econbiz.de/10012491565
Saved in:
3
A united front towards consumer-focused sponsorship
Sung, Billy
;
Cheah, Isaac
;
Phu, Ian
;
Nicholson, Amelia
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 17-44
Persistent link: https://www.econbiz.de/10012299459
Saved in:
4
Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier
;
Melewar, T. C.
;
Broderick, …
- In:
The marketing review
13
(
2013
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
Saved in:
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