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~isPartOf:"Strategic corporate communication in the digital age"
~subject:"Beziehungsmarketing"
~subject:"Öffentlichkeitsarbeit"
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Beziehungsmarketing
Öffentlichkeitsarbeit
Digital media
4
Digitale Medien
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Marketing management
4
Marketingmanagement
4
Communication
3
Kommunikation
3
digital media
3
Consumer behaviour
2
Einzelhandel
2
In-store Communications
2
Information technology
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Informationstechnik
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Internet marketing
2
Konsumentenverhalten
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Ladengestaltung
2
Online-Marketing
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Public relations
2
Relationship marketing
2
Retail trade
2
Sales promotion
2
Social Web
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Social web
2
Store design
2
Verkaufsförderung
2
customer experience
2
in-store technologies
2
information and communication technologies
2
retailers
2
social media
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COVID-19
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Communication media
1
Coronavirus
1
Corporate Social Responsibility
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Corporate communication
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Corporate social responsibility
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Crisis management
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Crowdfunding
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Deregulation
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Camilleri, Mark Anthony
2
Capriello, Antonella
2
Riboldazzi, Sabina
2
Troise, Ciro
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Strategic corporate communication in the digital age
Journal of business research : JBR
52
Industrial marketing management : the international journal for industrial and high-tech firms
46
SpringerLink / Bücher
39
The journal of business & industrial marketing
29
Journal of strategic marketing
28
Journal of retailing and consumer services
23
European journal of marketing : EJM
22
Journal of marketing communications
18
Journal of the Academy of Marketing Science
17
Business horizons
16
Europäische Hochschulschriften / 5
16
Corporate communications : an international journal
13
Journal of marketing management : MM
12
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Journal of retailing
11
Springer eBook Collection / Business and Economics
11
Cogent business & management
10
International journal of electronic customer relationship management : IJECRM
10
Journal of communication management : an international journal
10
Journal of marketing
10
Springer eBook Collection
10
The journal of product & brand management
10
Gabler Edition Wissenschaft
9
International journal of internet marketing and advertising : IJIMA
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of business-to-business marketing
9
Springer Reference Wirtschaft
9
The marketing review
9
Harvard-Business-Manager : das Wissen der Besten
8
International journal of hospitality management
8
International review on public and non-profit marketing
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
Marketing intelligence & planning
8
The journal of brand management : an international journal
8
The service industries journal
8
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
8
Asia Pacific journal of marketing and logistics
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
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ECONIS (ZBW)
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Strategic dialogic communication through digital media during COVID-19 crisis
Camilleri, Mark Anthony
- In:
Strategic corporate communication in the digital age
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012490999
Saved in:
2
Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina
;
Capriello, Antonella
- In:
Strategic corporate communication in the digital age
,
(pp. 145-160)
.
2021
Persistent link: https://www.econbiz.de/10012491525
Saved in:
3
Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina
;
Capriello, Antonella
- In:
Strategic corporate communication in the digital age
,
(pp. 145-160)
.
2021
Persistent link: https://www.econbiz.de/10012491561
Saved in:
4
The use of digital media for marketing, CSR communication and stakeholder engagement
Troise, Ciro
;
Camilleri, Mark Anthony
- In:
Strategic corporate communication in the digital age
,
(pp. 161-174)
.
2021
Persistent link: https://www.econbiz.de/10012491565
Saved in:
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