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~isPartOf:"Strategic marketing in tourism services"
~person:"Gil Saura, Irene"
~subject:"Beziehungsmarketing"
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Customer value
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Gil Saura, Irene
Baptista Alves, Helena Maria
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Campón Cerro, Ana María
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Strategic marketing in tourism services
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
The journal of brand management : an international journal
3
International journal of hospitality management
2
Journal of hospitality marketing & management
2
Journal of vacation marketing : an international journal
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Management decision : MD
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The international review of retail, distribution and consumer research
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The journal of services marketing
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The service industries journal
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Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
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European retail research
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International journal of retail & distribution management
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International journal of retail and distribution management
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Journal of electronic commerce research : JECR
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Journal of industrial and business economics
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing and consumer services
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Journal of service management
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Journal of service theory and practice : JSTP
1
Service business
1
The journal of business & industrial marketing
1
The journal of product & brand management
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Tourism economics : the business and finance of tourism and recreation
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Tourism review : the official journal of the AIEST
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Customer value in tourism services : meaning and role for a relationship marketing approach
Gallarza, Martina G.
;
Gil Saura, Irene
;
Holbrook, Morris B.
- In:
Strategic marketing in tourism services
,
(pp. 147-162)
.
2012
Persistent link: https://www.econbiz.de/10009581754
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