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~isPartOf:"Strategies and communications for innovations : an integrative management view for companies and networks"
~type_genre:"Aufsatz im Buch"
~type_genre:"Conference paper"
~type_genre:"Graue Literatur"
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Strategies and communications for innovations : an integrative management view for companies and networks
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
27
Faculty & research / Insead : working paper series
25
Kellogg on marketing : the marketing faculty of the kellog school of management
22
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
19
Erfurter Hefte zum angewandten Marketing
17
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
16
The Routledge companion to strategic marketing
16
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
15
Market orientation : transforming food and agribusiness around the customer
15
Reutlinger Diskussionsbeiträge zu Marketing und Management
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
13
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
13
Arbeitspapier / Institut für Marketing, Universität Mannheim
12
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
12
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
12
Measuring and managing brands
12
E-marketing ; Vol. 3
11
ERIM report series research in management
11
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
11
Kellogg on marketing
11
Marketing strategy processes and tools
11
NICPRE / National Institute for Commodity Promotion Research and Evaluation
11
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
11
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
10
Handbook of marketing strategy
10
Marketing strategy organization and implementation
10
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
10
Beiträge zum Produkt-Marketing
9
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
9
Handbuch Multi-Channel-Marketing
9
Improving marketing strategies for private label products
9
Integrated marketing communication
9
Strategic market creation : a new perspective on marketing and innovation management
9
Strategy and communication for innovation
9
E-marketing ; Vol. 1
8
Enhancing customer engagement through location-based marketing
8
Entrepreneurship marketing : principles and practice of SME marketing
8
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
8
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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1
Communication management via Web : the web-based tool ICOM Compass
Jäger, Hans-Werner
;
Jäger, Annegret
- In:
Strategies and communications for innovations : an …
,
(pp. 319-337)
.
2011
Persistent link: https://www.econbiz.de/10008987444
Saved in:
2
Innovation communication as a cross-functional dynamic capability : strategies for organizations and networks
Pfeffermann, Nicole
- In:
Strategies and communications for innovations : an …
,
(pp. 257-289)
.
2011
Persistent link: https://www.econbiz.de/10008987452
Saved in:
3
Achieving market leadership for innovation through communication
Viardot, Eric
- In:
Strategies and communications for innovations : an …
,
(pp. 243-256)
.
2011
Persistent link: https://www.econbiz.de/10008987453
Saved in:
4
Strategic planning for communication of innovation : crowdsourcing as social capital
Ferguson, Sherry Devereaux
- In:
Strategies and communications for innovations : an …
,
(pp. 229-242)
.
2011
Persistent link: https://www.econbiz.de/10008987454
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5
The linkage between strategy and communication for innovation
Pfeffermann, Nicole
;
Hülsmann, Michael
- In:
Strategies and communications for innovations : an …
,
(pp. 185-192)
.
2011
Persistent link: https://www.econbiz.de/10008987465
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6
The scent of innovation : towards an integrated management concept for visual and scent communication of innovation
Pfeffermann, Nicole
- In:
Strategies and communications for innovations : an …
,
(pp. 163-181)
.
2011
Persistent link: https://www.econbiz.de/10008987526
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7
Managing emotions matters : a balanced framework for communicating innovations in companies
Mast, Claudia
- In:
Strategies and communications for innovations : an …
,
(pp. 153-162)
.
2011
Persistent link: https://www.econbiz.de/10008987527
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8
An integrated approach to communications in the open innovation process
Bruhn, Manfred
;
Ahlers, Grit Mareike
- In:
Strategies and communications for innovations : an …
,
(pp. 133-152)
.
2011
Persistent link: https://www.econbiz.de/10008987602
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9
Innovation marketing : an introduction
Steinhoff, Fee
;
Trommsdorff, Volker
- In:
Strategies and communications for innovations : an …
,
(pp. 105-116)
.
2011
Persistent link: https://www.econbiz.de/10008987604
Saved in:
10
Communication of innovation : marketing, diffusion, and frameworks
Pfeffermann, Nicole
;
Hülsmann, Michael
- In:
Strategies and communications for innovations : an …
,
(pp. 97-104)
.
2011
Persistent link: https://www.econbiz.de/10008987605
Saved in:
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