The linkage between strategy and communication for innovation
Nicole Pfeffermann and Michael Hülsmann
| Year of publication: |
2011
|
|---|---|
| Authors: | Pfeffermann, Nicole ; Hülsmann, Michael |
| Published in: |
Strategies and communications for innovations : an integrative management view for companies and networks. - Berlin : Springer, ISBN 978-3-642-17222-9. - 2011, p. 185-192
|
| Subject: | Innovationsmanagement | Innovation management | Marketingmanagement | Marketing management | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008987465