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~isPartOf:"Sustainable Marketing Management : Grundlagen und Cases"
~subject:"Brand management"
~subject:"Produktqualität"
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Sustainable Marketing Management : Grundlagen und Cases
The journal of brand management : an international journal
52
Journal of business research : JBR
19
SpringerLink / Bücher
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The journal of product & brand management
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European journal of marketing : EJM
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International studies of management and organization
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Corporate communications : an international journal
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Industrial marketing management : the international journal for industrial and high-tech firms
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Corporate reputation review : an international journal
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Harvard business review : HBR
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Innovatives Markenmanagement
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Journal of strategic marketing
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Marketing intelligence & planning
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Asia Pacific journal of marketing and logistics
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International journal of contemporary hospitality management
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Manual of international marketing
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Routledge studies in marketing
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Brand management in emerging markets : theories and practice
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Business ethics quarterly : the journal of the Society for Business Ethics
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Cogent business & management
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
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Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
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Corporate social responsibility and environmental management
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Family business review : journal of the Family Firm Institute
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Gabler research
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Health marketing quarterly
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International journal of hospitality management
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International journal of industrial organization
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International journal of internet marketing and advertising : IJIMA
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Journal of Islamic marketing
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Qualitative market research : an international journal
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Best Practices der CSR-Markenführung und -kommunikation
Baumgarth, Carsten
;
Binckebanck, Lars
- In:
Sustainable Marketing Management : Grundlagen und Cases
,
(pp. 175-203)
.
2014
Persistent link: https://www.econbiz.de/10010476277
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Sustainable Branding : Konzept, Wirkungen und empirische Befunde
Meffert, Heribert
;
Rauch, Christian
- In:
Sustainable Marketing Management : Grundlagen und Cases
,
(pp. 159-174)
.
2014
Persistent link: https://www.econbiz.de/10010476278
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